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YouTube Blog

  • Presidential Inauguration, live on YouTube
    From conventions to debates to election day, millions of you came to YouTube over the past year to stay informed and engage in a conversation on the 2016 U.S. election.

    The results are in and in one week President-elect Trump will take the oath of office. As in 2013, YouTube is live streaming inauguration coverage and this year you can tune into live streams from more news organizations than ever before.

    Head to YouTube on Friday, January 20, and choose a news channel to follow the day-long events:


    You'll also be able to feel what it's like to be in the center of the action - look out for special coverage from some of the channels above in 360 degrees and amazing 4K quality.

    Stay up to speed on U.S. political news, including live coverage, by heading to youtube.com/news.

    Brandon Feldman, YouTube News and Politics, recently watched ”Presidential History.”


  • Can we chat? Hello Super Chat!
    We’re always trying to help creators share their stories, deepen relationships with their fans and succeed. In order to help out with the business part of the equation, over the last few years we’ve developed and released several tools to help creators monetize their videos and live streams in a variety of ways.

    Today, we are introducing our latest tool for fans and creators to connect with one another during live streams: Super Chat. Anybody watching a live stream can purchase a Super Chat: a highlighted message in the chat stream that stands out from the crowd to get even more of your favorite creator’s attention. And Super Chats remain pinned to the top of chat for up to 5 hours, giving more airtime for your messages.

    For creators, this means Super Chat does double duty: keeping their conversations and connections with (super) fans meaningful and lively while also giving creators a new way to make money. We’re excited to start the Super Chat beta today with a few creators, such as iHasCupquakeGreat Library (buzzbean11) and Alex Wassabi. And we plan to broadly launch Super Chat on January 31 for creators in 20 countries and viewers in more than 40 countries.

    unnamed (1).gif


    As we welcome a new tool for fans and creators, we bid farewell to an old one: Fan Funding. We launched Fan Funding in 2014 to let viewers make voluntary payments to support creators directly. While we were really excited about Fan Funding, it never achieved widespread usage outside of live streams, where we saw the majority of revenue. Fan Funding will stop accepting new sign-ups today, but can continue to be used on enabled channels until February 28, when it will be discontinued.

    We are super (get it ;) excited to see how our new creator funding tool keeps the conversation going.

    Barbara Macdonald, Product Manager, recently watched "David S. Pumpkins."


  • ‘Bennie and the Jets,’ ‘Rocket Man,’ ‘Tiny Dancer’ and You
    Ever wanted to direct a music video? How about a video for some of the most loved songs ever written? And then collaborating on that vision with one of entertainment’s most imaginative minds? Well then step up and see if you can make “The Cut.”

    Elton John: The Cut Supported by YouTube” is a global competition to create the official music videos for three of the legendary singer’s most iconic songs—“Bennie and the Jets,” “Rocket Man” and “Tiny Dancer.”

    Dreamworks Animation CEO Jeffrey Katzenberg (“Shrek,” “Madagascar,” “Kung Fu Panda,” “Monsters vs. Aliens,” “How to Train Your Dragon”) Grammy Award-winning video director Melina Matsoukas (Beyonce’s “Formation”; Rihanna’s “We Found Love”) and Barry Jenkins, writer-director of Golden Globe Best Picture (Drama) “Moonlight,” will serve as judges for the competition that gives aspiring creators from all over the world the once-in-a-lifetime opportunity to apply their creative vision to these hits.

    Entries officially opened to the public on Jan. 9, 2017, and close on January 23, so now is the time to get started!

    Entries will require different artistic elements for each music video entry—submissions for “Rocket Man” should feature animation, “Tiny Dancer” should be live-action, and “Bennie and the Jets” should feature choreography.

    Need inspiration?

    YouTube creators Kurt Hugo Schneider, PES and Parris Goebel, who will shortlist the entries and present their selections to the judges, will put together some inspirational videos to kick things off.

    PES, an Oscar- and Emmy-nominated filmmaker, gives some inspirational examples of how he would apply his unique stop-animation style to “Rocket Man.”

    The competition is open to anyone over 16, subject to local terms and conditions. To find out more about “Elton John: The Cut,” supported by YouTube, and how to enter, please visit https://thecut.eltonjohn.com/.

    Good luck!

    Maya Amoils, Product Marketing Manager, YouTube, recently watched “James Corden Auditions for James Arthur.”


  • New Creators for Change ambassadors and resources are here!
    Back in September, we launched YouTube Creators for Change, a global initiative dedicated to amplifying (and multiplying) the voices of YouTube creators who tackle division and hate with videos and stories of hope, connection, and understanding. And as 2016 comes to a close, we’re proud to say that YouTube Creators for Change is growing.

    We’ve established local Creators for Change initiatives in Australia, France, Germany, and Turkey, bringing together creators who have uploaded thousands of videos about countering hate through unity. We’ve opened up sets at YouTube Spaces in New York and Los Angeles where creators will record the first video-based StoryCorps interviews. And today, we’re thrilled to introduce our five newest Creators for Change ambassadors: All India Bakchod (India), Cameo Project (Indonesia), Dina Torkia (United Kingdom), Franchesca Ramsey (United States) and John Green (United States). You can learn more about these inspiring creators at the Creators For Change website, which launches today, too!



    These new ambassadors will join the six existing ambassadors in engaging their communities on topics like hate speech, xenophobia, and extremism. And to do our part, we’re equipping each one of them with a $25,000 grant to use toward a social impact project of their choice. In fact, this past weekend John Green donated his grant to charity in connection with Project for Awesome, a live-streamed annual fundraiser that brings together video creators from all over the world who support charities that, as the vlogbrothers say, “decrease world suck.”

    In the coming months, our 11 ambassadors will also help us choose creators who are already making their voices heard on social issues that matter to them. And as part of our original $1M commitment, each of these emerging creators will be given equipment and production grants. They’ll also receive mentorship support from the program ambassadors and an opportunity to participate in educational workshops at our YouTube Spaces.

    Finally, to help all those creators who want to use their voices and videos to take on topics they care about, we’ve collaborated with Upworthy to create a helpful series of best practices for creating effective social-change videos.

     

    You can find this video, information on all our ambassadors and more on the YouTube Creators for Change website. So check it out! And stay tuned for more updates in the coming months.

    Juniper Downs, Head of YouTube Public Policy, recently watched "This Christian community opened its heart to new Muslim neighbors."


  • Drumroll, please … the top YouTube ads of 2016
    What do cultural relevance, empowerment and mobile all have in common? Each is a prominent theme throughout the 2016 Year-End YouTube Ads Leaderboard - our annual look at the most watched and engaging ads of the year globally. Once again, advertisers delivered spots that took us on a rollercoaster of emotions, ranging from laughter to inspiration to “awwww...,” compelling viewers to both watch and share.

    As we reflect on this year’s list, we see ads like Mountain Dew’s #puppymonkeybaby that added to the cultural conversation (because who doesn’t love puppies, monkeys and babies??), while spots from Always and Pokemon evoked a “can-do” spirit.

    Mobile proved to be a key platform for viewers again this year. In fact, across the five Super Bowl ads on our Year-End Leaderboard, 81 percent of watch time came from mobile devices, with over 205 million combined mobile views.

    And now, for your viewing pleasure, the top 10 ads of 2016 on YouTube:

    1. Official Mobile Strike Super Bowl 50 TV Commercial | Arnold's Fight [EXTENDED Edition]
    2. Knorr #LoveAtFirstTaste
    3. Nike Football Presents: The Switch ft. Cristiano Ronaldo, Harry Kane, Anthony Martial & More
    4. Samsung Galaxy S7 and S7 edge: Official Introduction
    5. Clash Royale: Theme Song (Official TV Commercial)
    6. Mountainn Dew Kickstart: Puppymonkeybaby | Super Bowl Spot
    7. Always #LikeAGirl – Keep Playing
    8. The Chase – Hyundai Super Bowl Commercial | The 2017 Hyundai Elantra
    9. #Pokemon20: Pokémon Super Bowl Commercial
    10. Skittles: "The Portrait" w/ Steven Tyler. Super Bowl 50 Commercial

    Meredith Argeris, YouTube Marketing, recently watched “John Lewis Christmas Advert 2016 - #BusterTheBoxer.”


  • #YouTubeRewind: Celebrating what you watched, shared, and created in 2016
    2016 was the year of the challenge. You did the running man, you caught ‘em all, you took a moment to stand still, you layered … and layered … and layered. We think it’s fair to say, you crushed it.

    Now 2016 is coming to an end, and you know what that means … it’s time for #YouTubeRewind.

    This year, more than 200 YouTube stars from 18 countries accepted our Ultimate 2016 Rewind Challenge to pay homage to the biggest videos, memes, channels, songs, and pop culture moments of the year. Keep an eye out for some pretty epic surprise guests. Oh, and we got Major Lazer to help us out with an original mix too.



    Feel like a YouTube expert? Take our Rewind quiz to see how many trends and creators you can spot.

    It's also time to announce the top trending videos and music videos from 2016, according to time spent watching, sharing, commenting, liking and more. From Japanese comedy and European soccer to big celebrity moments and some of YouTube's most popular faces, this year’s top trending videos represent the amazing variety of creativity shared on YouTube every day.

    Collectively these 10 videos have 550 million views and were watched for over 25 million hours. The channels behind them collectively have more than 40 million subscribers who tune in regularly to watch the funny, insightful, entertaining things they create.
    1. Adele Carpool Karaoke
    2. Pen-Pineapple-Apple-Pen/PIKO-TARO
    3. What's inside a Rattlesnake Rattle?
    4. Nike Football Presents: The Switch ft. Cristiano Ronaldo, Harry Kane, Anthony Martial & More
    5. Grace VanderWaal: 12-Year-Old Ukulele Player Gets Golden Buzzer - America's Got Talent 2016
    6. Water Bottle Flip Edition | Dude Perfect
    7. Channing Tatum & Beyonce's "Run The World (Girls)" vs. Jenna Dewan-Tatum's "Pony" | Lip Sync Battle
    8. Donald Trump: Last Week Tonight with John Oliver (HBO)
    9. THE $21,000 FIRST CLASS AIRPLANE SEAT
    10. Brothers Convince Little Sister of Zombie Apocalypse
    In music, 2016 seemed to be all about "work," with Fifth Harmony landing the year's top music video (and more than a billion views) and Rihanna scoring the biggest audience in the first 24 hours for a YouTube music video in 2016.
    1. Fifth Harmony - Work from Home ft. Ty Dolla $ign
    2. Calvin Harris - This Is What You Came For (Official Video) ft. Rihanna
    3. Hasta el Amanecer - Nicky Jam | Video Oficial
    4. The Chainsmokers - Closer (Lyric) ft. Halsey
    5. Rihanna - Work (Explicit) ft. Drake
    6. Mike Posner - I Took A Pill In Ibiza (Seeb Remix) (Explicit)
    7. Sia - Cheap Thrills (Lyric Video) ft. Sean Paul
    8. ZAYN - PILLOWTALK
    9. Coldplay - Hymn For The Weekend (Official video)
    10. twenty one pilots: Heathens (from Suicide Squad: The Album) [OFFICIAL VIDEO]
    For even more end-of-the-year awesomeness, check out the YouTube Rewind channel.

    Kevin Allocca, Head of Culture & Trends, and the YouTube Rewind team, recently watched "Ultimate 2016 Rewind Challenge."


  • A billion reasons to celebrate music on YouTube
    Last year was a bright one for music—after several tough years of declining revenues, the industry started growing again, spurred in large part by the growth of music streaming subscriptions. This year, the industry has even more reasons to be optimistic. Even as music subscriptions have been growing faster than any other subscription type, advertising is another powerful driver of revenue. In fact, in the last 12 months, YouTube has paid out over $1 billion to the music industry from advertising alone, demonstrating that multiple experiences and models are succeeding alongside each other.

    And this is just the beginning. As more advertising dollars shift from TV, radio and print to online services, the music industry will generate even more revenue from ads. In the future, the music business has an opportunity to look a lot like television, where subscriptions and advertising contribute roughly equal amounts of revenue, bolstered by digital and physical sales. To achieve this, there is a lot of work that must be done by YouTube and the industry as a whole, but we are excited to see the momentum.

    At a time when there’s never been more competition for attention, fans can’t get enough good music. It is clear that this creative industry has two strong engines of growth -- subscriptions and advertising -- and we are honored to be a part of it.

    Robert Kyncl, Chief Business Officer, recently watched "The Hamilton Mixtape Performance Live Stream."


  • 4K live streaming: Live has never looked so good
    Back in 2010, we enabled 4K video support for the very first time. Since then, millions of videos have been uploaded at that eye-popping resolution, making YouTube’s the largest library of 4K videos online. Today, we’re proud to say that we’re taking 4K video one step further with the launch of 4K live streaming for both 360-degree videos and standard videos.

    Supporting this new format will let creators and partners stream incredibly high-resolution video, and let viewers enjoy the clearest picture possible when watching a live stream on 4K-supported devices. The image quality is just mind-blowing on screens that support it, and in 360 degrees … the clarity can truly transport you. If you want to experience it for yourself, make sure to check out the Game Awards tomorrow, December 1 at 9 p.m. EST / 6 p.m. PST on YouTube. The entire show will be live streamed in 4K resolution.



    4K video isn’t just a little different from HD video; it’s a giant leap. It shows 8 MILLION pixels total, with an image that has four times more image definition than even 1080p video. What does this mean in real world terms? Live streams look better, show a more detailed, crisper picture, and aren’t as blurry when there’s fast action on screen. Basically, 4K makes everything better to look at. And because we support 4K at up to 60 frames per second, creators can make content that looks silky smooth, and more realistic than ever before.

    For creators this means the ability to take advantage of an incredibly clear picture for recorded and now streaming video. It’s the kind of thing that can help to push their hardware (and their talent) to create the most beautiful or just plain crazy-looking images and videos possible. And with 360 4K live streams, the sky is (literally) the limit. Get ready for 360 concert and event streams that look sharper, cleaner, and brighter than ever before. If you want more information on how to stream in 4K, just check out this Help Center article.

    Today’s an exciting day, and we can’t wait for everyone to experience the beauty of 4K live streams from their favorite creators.

    Kurt Wilms, Senior Product Manager, recently watched “BABY PUG LIVESTREAM!


  • More parental controls available in YouTube Kids starting today
    Since we launched YouTube Kids less than two years ago, we’ve seen families across the globe download the app tens of millions of times and rank it consistently among the top 5 apps in the App Store and give it an overall 4+ ranking on Google Play.

    Along the way, we’ve also received helpful feedback from parents on how we can make the app even better. Parents have told us they want more control over how their kids watch content in the YouTube Kids app. Today, we’re rolling out a new feature that continues to put parents in the driver’s seat so they can decide what content is right for their family.

    Let’s say you don’t want your little one watching a DIY video that shows them how to make gooey slime, or maybe you want them to take a break from watching certain sing-a-long videos. Well, now you can block videos or channels from their experience by signing into the app.

    Block videos using the 3 dot menu next to any video or channel



    To sign in you will be asked to send yourself a parental consent email.



    send-email-ipad.jpg

    And the best part is that because you’re logged in, the videos and channels you block in YouTube Kids will remain consistent across all your devices. And as a parent, if you change your mind, you can unblock all restricted videos or channels at once. It’s that easy! This update will be available in: the United States, Canada, Australia, New Zealand, Argentina, Colombia, Mexico, Chile, Peru, Brazil, Nigeria, Kenya, South Africa, Ghana, Uganda, Zimbabwe, Tanzania, Malaysia, Philippines, India, and Singapore.

    This new feature follows other ways families can already customize their YouTube Kids experience:
    • Learn how the app works: When parents open YouTube Kids, we explain upfront how our systems choose and recommend content and how to flag videos. We also prompt you to make a choice about how broadly you want your child to explore—turn search on to access millions of family-friendly videos, or turn search off to restrict your child’s experience to a more limited set.
    • Timer: Let the app be the bad guy with a built-in timer that lets you limit kids’ screen time. The app alerts your child when the session is over, so you don’t have to.
    • YouTube Kids on the big screen: Watch YouTube Kids as a family on your big screen. Now YouTube Kids is available on your TV, using Chromecast, Apple TV, game consoles or a smartTV.
    • Age-based customization: When you first open the app, you can select from three general age groups (preschool, school age or all kids) making the initial home screen reflect videos that may interest children in that age range.
    Stay tuned for more to come and in the meantime happy viewing!

    Balaji Srinivasan, father of two girls and YouTube Kids Senior Software Engineer, recently watched "Hexaflexagons."


  • YouTube VR: A whole new way to watch… and create
    We’re inspired every day by the videos people share on YouTube. The idea that anybody, from any part of the globe, can create something that all of us can watch, laugh at, cry to, or relate to. Not only has this turned YouTube into a home for just about any idea imaginable, it’s made it the place where new video formats, new ways to connect, and new ways to tell stories are born.

    We want to continue to provide you with new ways to engage with the world and with your community, and we believe virtual reality will play an important role in the future of storytelling. More than just an amazing new technology, VR allows us to make deep, human connections with people, places and stories. That’s why we’re committed to giving creators the space and resources they need to learn about, experiment with, and create virtual reality video. In fact, we’ve already started working with some awesome creators, recording artists, and partners who are producing VR videos across a wide variety of genres and interest areas on YouTube.

    Want to spend some time with beauty vlogger Meredith Foster? Check out an immersive tour of her apartment. More of a foodie? Tastemade’s VR cooking videos breathe new life into learning new recipes. Rooster Teeth reimagines their gaming comedy “Red vs. Blue” for some fresh laughs. You can even watch breaking news in VR from HuffPost RYOT.

    We’ve also been working to allow you to have experiences or visit places you might not be able to (or might not dare to!) in real life. Go swimming with sharks thanks to Curiscope, get a first-hand look at a living, breathing dinosaur at the Natural History Museum in London, travel to Belize with StyleHaul, hike a trail a thousand miles away with Daniel and Kelli at Fitness Blender, or watch Tritonal in concert no matter where you are.


    And today you can experience all of this amazing content in a more immersive way with the brand new YouTube VR app, available first on Daydream. This new standalone app was built from the ground up and optimized for VR. You just need a Daydream-ready phone like Pixel and the new Daydream View headset and controller to get started. Every single video on the platform becomes an immersive VR experience, from 360-degree videos that let you step inside the content to standard videos shown on a virtual movie screen in the new theater mode. The app even includes some familiar features like voice search and a signed in experience so you can follow the channels you subscribe to, check out your playlists and more.


    YTVR-Watch-Spherical-Player.jpg

    We can’t tell you how inspired we all are after watching the amazing VR videos made by creators on YouTube. We can't wait to see what you dream up next!

    Erin Teague, Product Manager, and Jamie Byrne, Director of YouTube Creators, recently watched "Tour of Man At Arms: Reforged Shop in 360° - The Forging Room!"


  • True colors: adding support for HDR videos on YouTube
    We believe in the power of video at YouTube. It’s what allows for the creativity, connection, and fun that brings together our community of creators and viewers. And over the last 11 years, we’ve worked hard to push the boundaries of online video. We’ve added product features and made new video and audio formats available to everyone, from HD to 4K video, live streaming, 3D, 360-degree video, and spatial audio.

    Today we are adding support for High Dynamic Range (HDR) videos on YouTube. HDR videos have higher contrast, revealing precise, detailed shadows and stunning highlights with more clarity than ever. Support for wide color gamut means colors are more vibrant. Simply put, HDR unlocks the most spectacular image quality we've ever streamed.

    hdrsim.jpg

    Simulated SDR vs HDR comparison (seeing true HDR requires an HDR display)

    Starting today, you can watch YouTube videos in HDR on supported devices, such as HDR TVs with the new Chromecast Ultra, and soon on all 2016 Samsung SUHD and UHD TVs. If you're using a device that doesn't yet support HDR, don't worry, videos will still play in standard dynamic range. As more HDR devices become available, YouTube will work with partners to enable streaming of the HDR version.

    And if you want to watch some amazing content in HDR today, we got you covered. We’ve worked with YouTube creators like MysteryGuitarMan, Jacob + Katie Schwarz, and Abandon Visuals to bring you great content in HDR.

    Starting today, any creator can upload HDR videos to YouTube. You can learn more about uploading HDR videos here. To make sure creators can tell awesome stories with even more color, we’ve been working with companies across the industry. We’ve worked with the DaVinci Resolve team to make uploading HDR just as simple as SDR videos to YouTube. We’ve also outfitted the YouTube Spaces in LA and NYC with all the gear needed to produce great HDR content.

    HDR adds a whole new dimension of creative freedom and visual spectacle, and we've barely scratched the surface of what this means for storytelling. We can't wait to see the amazing videos you're going to make with HDR.

    Steven Robertson, Software Engineer, recently watched “History of Japan,” and Sanjeev Verma, Product Manager, recently watched “Flaming Wire Wool.”


  • Google and YouTube can help keep you informed on Election Day
    Cross-posted from the Official Google Blog

    It’s Election Day Eve, the day before before millions of people across the U.S. will head to the polls and cast votes for their elected officials. But before you get to the ballot box -- and head out with that sticker! -- check Google to get the information on where to vote and election results.

    Starting when the polls close on Election Day, you will be able to find U.S. election results integrated right into your Google searches in over 30 languages around the world. You’ll also be able to see detailed updates and results of the Presidential, Senatorial, Congressional, Gubernatorial races as well as state-level referenda and ballot propositions.

    Election-Video.gif


    For the past several months, Google has helped people find information about the democratic process: our search results have helped voters register and explained the voting process with information on how to vote, who’s on their ballot, and how to find their local polling place in both English and Spanish. Since releasing these in-depth search results, we've seen millions of people engage with these tools on Google -- there's even been a startling 233% increase in traffic for "how to vote" compared with 2012. In addition to “how to vote,” Americans are actively searching for “where to vote” -- particularly in battleground states, as depicted in these county-by-county breakdowns:

    WheretovoteFL.png



    Over the past few weeks viewers spent over 20 million hours watching - and rewatching - the presidential debate live streams on YouTube. Tomorrow, YouTube will be live streaming election results coverage from more news organizations than ever before. Starting at 7 p.m. ET on Tuesday, November 8, tune in to live coverage from NBC, PBS, MTV, Bloomberg, Telemundo and The Young Turks to keep up with all of the action as it happens. Complex News will also be delivering live coverage during a special election event from YouTube Space NY. And to close out YouTube’s #voteIRL campaign, creators and fans have been posting their #voteIRL selfie to mark that they’re going to vote. And tune in to some special voting reminder PSAs starring POTUS and some familiar-looking furry friends.

    Screen Shot 2016-11-04 at 3.56.34 PM.png

    Whether you voted early, plan to head to the polls tomorrow, host an Election Night watch party, or live stream the victory speech from America’s new President-Elect, we’re here to help. From the ballot box to tomorrow’s late-night returns, we hope Google’s tools help guide you through Election Day in a simple, clear and informative way.

    And one last thing: don’t forget to vote. It matters.

    Posted by Shashi Thakur, VP Engineering, Google Search


  • The Clash Royale King’s Cup, live on YouTube Gaming
    Sound the horns! The King has declared a tournament to host the most skilled Clash Royale players in the land. Who among you can beat his champions and take the King’s Cup?

    We are proud to present the King’s Cup Live on YouTube Gaming, a first-of-its-kind major tournament event featuring the second largest mobile title on YouTube this year, Clash Royale. The tournament will take place on Sunday, November 6, live in Los Angeles with a prize pool of $100,000.

    Competitors from all over the world will attend this open event to qualify to play against eight of the top Clash Royale creators from YouTube. Come sharpen your swords and ride your hogs and take down our legendary Clash Royale creators:


    Can't battle? No worries! Watch the tournament live exclusively on YouTube Gaming and YouTube. There'll be awesome gameplay, fun interviews, and even opportunities to win prizes. Running alongside the tournament will be a limited time, in-game “King’s Cup Special Event Challenge” where players can join for free and play with cards they haven’t yet unlocked! This special event will be available on iOS and Android between Friday, November 4, and Sunday, November 6.

    Join along with our commentary team for this Royale event in coordination with YouTube, Google Play and Supercell at https://gaming.youtube.com/kingscup or https://www.youtube.com/clashroyale.

    Lester Chen, Head of eSports Content & Partnerships, recently watched the “2016 League of Legends World Championships.”


  • #YTMehrMusik: More music from artists you love on YouTube in Germany
    Today is a big day for music in Germany. YouTube has reached a landmark agreement with the Germany-based music rights organization, GEMA, meaning that starting today, more music will be available on YouTube in Germany. This is a win for music artists around the world, enabling them to reach new and existing fans in Germany, while also earning money from the advertising on their videos. And for YouTube users in Germany, who will no longer see a blocking message on music content that contains GEMA repertoire, for the first time in seven years.


    This agreement reflects a long-held commitment that composers, songwriters, and publishers should be paid fairly, while ensuring fans can enjoy their favorite songs and discover new music on YouTube. That commitment has helped YouTube evolve into an important source of promotion and revenue for musicians. As such, we continue to invest in our rights management system, Content ID, to protect rights owners while continuing to innovate and create new and exciting YouTube features such as VR and 360, that can heighten the music experience on YouTube even more.

    From AnnenMayKantereit to Rolf Zuckowski, we heartily welcome German artists and songwriters from A-to-Z to YouTube. And to our YouTube community, enjoy the music!



    Christophe Muller, YouTube’s Head of International Music Partnerships, recently watched “Best Friends Challenge with Justin Timberlake.”


  • U.S. election results LIVE on YouTube
    From candidates announcing their run for office to the political conventions, you’ve come to YouTube to get informed on the U.S. election.

    In fact, over the past few weeks you spent over 20 million hours watching - and rewatching - the presidential debate live streams on YouTube. That’s the equivalent of over 2,288 years of time!

    With just over a week until election day, all eyes are on the candidates as they work to earn your vote. As in 2012, YouTube is back live streaming election results coverage and this year, you can choose from more news organizations than ever before.

    Head to YouTube starting at 7 p.m. ET on Tuesday, November 8, and select your favorite news channel to follow all the action:


    Also, tune in to a special election night event at YouTube Space NY, where host Complex News will deliver live results coverage and celebrate the momentous occasion.

    If you haven’t already sent in your ballot, head to Google, search “how to vote” and get all the info you need to make your voice heard.

    Brandon Feldman, YouTube News and Politics, recently watched ”U.S. Government & Politics


  • Bringing the StoryCorps experience to video through YouTube Creators for Change
    Diversity is our nation’s strength, yet in America today, we are seeing new levels of fear and misunderstanding. It’s never been more important to sit down and listen to each other -- hear each other’s stories, learn about what it’s like to walk in someone else’s shoes, and remember what makes us unique and what we all have in common.

    That’s why we launched our YouTube Creators for Change program back in September, an initiative dedicated to amplifying the voices of YouTube role models who are tackling division and hate by creating videos that share stories of hope, connection and understanding. Today we’re introducing our latest initiative in this program: a new partnership with StoryCorps, the national nonprofit organization dedicated to recording and archiving oral stories from all Americans.

    Through this new collaboration, we’re teaming up with StoryCorps to help start a national conversation about identity and belonging in America, beginning with a production program at the YouTube Spaces in L.A. and N.Y. in December. At these Spaces, we will create custom-built sets that look and feel like the iconic StoryCorps recording booths where participating creators will help extend StoryCorps recordings to video. These creators will be able to come in with a friend, loved one or person they respect to talk about their experiences in our country as it stands today - both the good and bad.

    As part of YouTube Creators for Change, we’re also proud to support the StoryCorps' campaign #WhoWeAre, created in partnership with Upworthy. The #WhoWeAre series features animated stories of everyday Americans selected from the StoryCorps archive that help us remember our best selves.

    We hope these conversations will inspire people around the country to reflect and share their own personal stories about who they are and who they want to be. We’re thrilled to be working with StoryCorps on bringing their approach to listening and recognizing our shared humanity to video, and can’t wait to share more on our work together in the coming months.

    Juniper Downs, Head of Public Policy for YouTube, recently watched #WhoWeAre.


  • The three 2016 U.S. presidential debates rank as the most-viewed political live streams of all time
    This year, more news organizations live streamed the U.S. presidential debates on YouTube than ever before, and we saw record-breaking interest from the YouTube community. The 2016 presidential debates rank as the three most-viewed political live streams of all time. In total, these debates drove 8.5M live watch hours and averaged 1.7M live peak concurrent viewers.

    Last night’s final presidential debate delivered:
    • 2.8M live watch hours, nearly five times higher than 2012
    • 1.7M live peak concurrent viewers, over four times higher than 2012
    • Over 140 million views on all debate-related videos
    Elections-related YouTube searches are also at an all-time high. Searches for U.S. election content are up 547 percent compared to this time in the last presidential race.

    Throughout the debates, millions of viewers tuned in and stayed engaged. The average live session duration was 22 minutes across all three presidential debates and concurrent viewership consistently peaked towards the end of the debate.

    In true YouTube fashion, Americans weren’t the only ones involved. Have a look at who was watching the most around the globe:




    With only 18 days until U.S. Election Day voters are preparing to head to the polls. If the voter registration deadline in your state hasn’t passed, register today! It only takes 1 min., 34 seconds.

    Kurt Wilms, Product Lead, Live Streaming at YouTube, recently watched “The Third Presidential Debate.”


  • Tune in to the final presidential debate, live on YouTube
    With just 21 days remaining, the U.S. presidential election is top of mind for voters across the country.

    Over the past three debates you’ve come to YouTube to follow live coverage from more news organizations than ever before. And Wednesday’s third and final presidential debate will be no exception.

    Pick your favorite news channel and tune in to the debate starting at 9 p.m. ET on Wednesday, October 19. Here is where you can watch live on YouTube:
    You can also join The Young Turks and Complex News on the ground reporting from Las Vegas, Nev., using YouTube Live directly from their phones.

    Can’t decide on one stream? Check out youtube.com/news to follow all of the coverage.

    And if the voter registration deadline in your state hasn’t passed, register today! It only takes 1 min., 34 seconds.

    Brandon Feldman, YouTube News and Politics, recently watched “How Voters Decide.”


  • Helping creators connect with brands
    Nine years ago, YouTube launched its Partner Program with the goal of helping creators earn advertising revenue while connecting their innovative content to audiences around the world. Every year, more and more brands are making YouTube essential to their marketing strategy. In fact, in the last year alone, the top 100 advertisers have increased their spend on YouTube video ads by 50 percent.

    As brands continue to embrace the value of YouTube, they’re also taking their investments one step further, partnering with creators on branded content opportunities such as product placements, promotions and sponsorships. As we look to the future, we want even more creators and brands to come together and realize the benefits of these creative collaborations.

    Today, we’re excited to announce that Google has acquired FameBit -- a technology platform company that helps creators and brands find and work with each other through sponsorships and paid promotion. We believe that Google’s relationship with brands and YouTube’s partnerships with creators, combined with FameBit’s technology and expertise, will help increase the number of branded content opportunities available, bringing even more revenue into the online video community.

    Creators will always have the choice in how they work with brands, and there are many great companies who provide this service today. This acquisition doesn’t change that. Our hope is that FameBit’s democratized marketplace will allow creators of all sizes to directly connect with brands, as well as provide a great technology solution for companies like MCNs and agencies to find matches for their creators and brand partners.

    We look forward to seeing FameBit and the entire branded content space thrive as we continue to support the success and creativity of the creator community.

    Ariel Bardin, Vice President, Product Management recently watched "New Yorkers Share their Story for a Dollar."


  • Second presidential debate-related videos rack up 40 percent more views than the first
    Sunday’s highly-anticipated debate between Hillary Clinton and Donald Trump drew new levels of interest from the YouTube community. The closely watched live debate and on-demand videos surrounding it generated over 124M views since Sunday, representing a 40 percent increase compared to the first presidential debate, which drove 88M views.

    Of course many viewers came to YouTube to watch the debate live and we saw over 1.5M peak concurrent viewers, five times higher than the second presidential debate in 2012, and over 2.5M live watch hours, nearly six times higher than 2012.

    Those viewers were highly engaged as well. On average, they watched the debate for nearly 25 minutes. And they came from all over the globe. After the U.S., top countries by viewership were: Canada, Mexico, Australia, Great Britain and Vietnam.

    While much of the attention was on the debate, commentary continues to be a hot topic on YouTube. Sketches from some of the most popular late night shows were amongst the weekend’s most-viewed videos leading up to the debate. If you’re looking for a laugh after Sunday’s heated debate, check out Jimmy Fallon’s Trump calls Madea and Saturday Night Live’s Donald Trump vs. Hillary Clinton Debate Cold Open.

    The final presidential debate is next Wednesday, Oct. 19, and we’ll bring you all the action live on YouTube from Las Vegas, Nev.

    Brandon Feldman, YouTube News & Politics, recently watched the second presidential debate.


  • Tune into the second presidential debate, live on YouTube
    As U.S. voters prepare to head to the polls in just over a month, all eyes are on Hillary Clinton and Donald Trump as they debate for a second time -- and like the last two debates, you can head to YouTube to watch the candidates take the stage.

    Just choose a news channel on YouTube and join us live from St. Louis, Mo., on Sunday at 9 p.m. ET:



    Stay up to speed on U.S. election news, including live coverage, by heading to youtube.com/news. And if you haven’t already, register to vote. It only takes 1 min, 34 seconds!

    Brandon Feldman, YouTube News and Politics, recently watched “The Vice-Presidential Debate.”


  • Watch tonight’s vice presidential debate, live on YouTube
    After last week’s record-breaking presidential debate, Americans are gearing up to hear from the vice presidential nominees in the only debate where they’ll face off -- and you’ll be able to follow all the action live on YouTube!

    Whether you’re watching from your smartphone or your smart TV, head to YouTube tonight at 9 p.m. ET and choose your favorite news channel, which will bring you live coverage from Farmville, Va.:


    As always, check out youtube.com/news to follow all of the live coverage. See you tonight, and from the upcoming presidential debates in St. Louis, Mo., and Las Vegas, Nev.

    Brandon Feldman, YouTube News and Politics, recently watched "The First Presidential Debate."


  • Google Home includes 6 months of YouTube Red, gives music lovers the best in-home music experience from YouTube
    YouTube is where music lovers dig deep for music videos, live performances, and new songs that move them. YouTube Red makes music on YouTube even better, letting you play songs ad free, in the background, offline, and more.

    Now with YouTube Red and Google Home, you can fill your home with more songs, more versions, and more dance parties. Google Home, a voice-activated speaker powered by the Google Assistant, is available for pre-order today. And it comes with a free 6-month YouTube Red membership, making it the best way to listen to music from YouTube at home.

    Access a nearly endless catalog of music from YouTube just by using your voice. All you have to do is speak the name of a song, artist, or genre you want to hear and Google Home will play it. Want to get the party started? Just say “Ok Google, play a song by The Weeknd.” On top of that, playing any song starts a never-ending mix that taps into exactly what you’re in the mood for. Need something to listen to while you’re cooking dinner? Just say "Ok Google, play some chill music.”

    In addition to being able to access all of YouTube’s music on Google Home, with YouTube Red you’ll be able to enjoy ad-free videos and more, almost anywhere you’re signed in to YouTube. You’ll also get access to all-new original movies and series from top creators made specifically for YouTube Red members.

    Pre-order your Google Home with 6 free months of YouTube Red today. This offer’s only available for a limited time (for new members only), and we’d hate for you to miss out.

    Sarah Ali, YouTube Living Room Group Product Lead, recently watched "Alicia Keys - In Common."
    Matthew Leske, YouTube Red Group Product Lead, recently watched "Kygo - Firestone ft. Conrad Sewell."


  • With nearly 2 million concurrent viewers and over 3 million live watch hours, first presidential debate breaks political record
    Last night's debate marked the largest political live stream of all time and was one of the biggest live streams in YouTube history. This record-breaking political stream garnered nearly 2 million live concurrent viewers and 3 million live watch hours across the six news organizations that streamed the debate on YouTube.

    To put these numbers into context, we took a look at 2012 debate viewership on YouTube. Compared to 2012, last night's debate had 14x larger live viewership, 5x higher watch time, and 4x more peak concurrent viewers. And views on all debate-related videos exceeded 88 million.

    Of course YouTube is a global community and people in the U.S. weren’t the only ones watching. Here are the top five countries, in descending order, outside of the U.S. that tuned in live:

    1. Canada
    2. Mexico
    3. Argentina
    4. Australia
    5. New Zealand

    And remember, today is Voter Registration Day and YouTube creators along with The Rock, Conan, Bill Maher, and The Chainsmokers want you to head to the polls and #voteIRL.

    Up next we’ll see you live from the vice presidential debate on Tuesday, October 4.

    Kurt Wilms, Product Lead, Live Streaming at YouTube, recently watched "Fastest Skateboarder Ever!"


  • YouTube Go: YouTube reimagined for the next generation of YouTube viewers
    Earlier this year, I had the chance to travel to India to see how people there were enjoying YouTube up close. While in Nagpur, I met a young man who loved using YouTube to watch WWE wrestling and wanted to show us his favorite video. But after he found it and tapped to play, the video just wouldn’t load. Maybe it was his phone or his 2G connection, but it just wouldn’t work.

    Unfortunately, this story isn’t an exception for our Indian viewers. They love YouTube and its amazing selection of Bollywood hits, comedy vlogs, cricket matches and—yes—even wrestling. But even as they discover the joys of YouTube, their experience is not great on slower connections and less powerful mobile phones.

    We’ve always believed that connectivity should not be a barrier to watching YouTube. In 2014 we launched YouTube Offline so you could watch videos without suffering from buffering. A few months ago we rolled out Smart Offline, a feature that allows you to schedule videos to be saved offline later at off-peak times, when there’s more bandwidth so data is faster and cheaper. But we realized that for the next generation of YouTube users to fully discover all that YouTube has to offer, we had to reimagine the YouTube mobile app from the ground up.

    That’s why I and a team of engineers, designers, and researchers have been travelling to India, collecting ideas and testing prototypes with hundreds of people across 15 cities. They’ve helped us build a brand new YouTube app that’s faster, more relevant, and more affordable, with innovative new features.

    Meet YouTube Go: a new YouTube app built from scratch to bring YouTube to the next generation of viewers. YouTube Go is designed with four concepts in mind. It’s relatablewith video recommendations and a user interface that is made for you. The app is designed to be offline first and work even when there’s low or no connectivity. It’s also cost-effective, providing transparency and reducing data usage. And finally, it’s a social experience, connecting you with the people and content you care about.


    The new preview function shows you what to expect before choosing to save or play the video, and in which resolution. You can also share videos to friends nearby, without using up any data.

    Here are some of YouTube Go’s most notable features:
    • Find and discover relatable videos right on the home screen: YouTube Go homescreen features trending and popular videos in your area, so that you’ll find and fall in love with new videos that you and your community care about.
    • Preview videos before you save or watch: Not sure if you want to watch the video? On YouTube Go when you tap on a thumbnail, it’ll trigger a quick preview of the video, giving you a better sense of what the video is about before you decide to save or play it.
    • Choose your resolution when saving or streaming videos: Whether you’d like to save a video for offline viewing later, or stream it now, you can see and choose the amount of data you’d like to spend on that video.
    • Share videos with friends nearby: Share videos with friends and family nearby without using any data. You can send and receive videos instantly and offline with others using the YouTube Go app.
    We’ll gradually roll out YouTube Go to more and more people over the next few months, getting their feedback and improving the product before launching it widely early next year. If you'd like to be among the first to find out when the app is ready, you can sign up at youtubego.com/signup.

    We’re thrilled to bring YouTube Go to India … ab Mazze udao, data nahin!

    Johanna Wright, Vice President of Product Management, YouTube, recently watched ”How To Be a Ninja - EPIC HOW TO.”


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