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YOUTUBE BLOG VİDEOLARI

YouTube Blog

  • Bringing new Redirect Method features to YouTube
    A month ago, we told you about four new steps we’re taking to combat terrorist content on YouTube. One of our core areas of focus is more work to counter online violent extremism. As a first step we’re now rolling out features from Jigsaw’s Redirect Method on YouTube.


    Over the past years, Jigsaw partnered with Moonshot CVE to conduct extensive research to understand how extremist groups leverage technology to spread their message and recruit new members. From there, they created the Redirect Method, which uses curated video content to redirect people away from violent extremist propaganda and steer them toward video content that confronts extremist messages and debunks its mythology. Today, YouTube is rolling out a feature using the model proven by the Redirect Method: when people search for certain keywords on YouTube, we will display a playlist of videos debunking violent extremist recruiting narratives.


    This early product integration of the Redirect Method on YouTube is our latest effort to provide more resources and more content that can help change minds of people at risk of being radicalized. Over the coming weeks, we hope to build on this by:

    • Expanding the new YouTube product functionality to a wider set of search queries in other languages beyond English.
    • Using machine learning to dynamically update the search query terms.
    • Working with expert NGOs on developing new video content designed to counter violent extremist messaging at different parts of the radicalization funnel.
    • Collaborating with Jigsaw to expand the “Redirect Method” in Europe.

    This work is made possible by our partnerships with NGOs that are experts in this field, and we will continue to collaborate closely with them to help support their research through our technological tools. We hope our work together will also help open and broaden a dialogue about other work that can be done to counter radicalization of potential recruits.


    As we develop this model of the Redirect Method on YouTube, we’ll measure success by how much this content is engaged. Stay tuned for more.


    The YouTube Team


  • YouTube spotlight on “Country Foods”
    Everyday young professionals in India move out of their small towns to the big cities in search of their dream jobs and to earn a steady income. Srinath and Laxman did the same and they were employed by a well established media company, earning a good income to take care of their families back home.

    They lived together in a small rented apartment and cooked on their own. They made their traditional recipes but frequently used YouTube to try out new cuisines. They were awestruck to see the millions of views for recipe videos on YouTube. With a background in post production, they decided to explore the opportunity for themselves and in August 2016 launched a traditional Indian recipes channel on YouTube.

    Despite concerns from their families, they quit their jobs and decided to pursue this as a full-time career. When they partnered with Laxman’s 106-year-old grandmother - Mastanamma - their channel skyrocketed. Her delicious traditional recipes have received audience attention all around the world. We spoke with Srinath about their passion for food, the power of YouTube, and what lies ahead:

    How did your family and friends react when you told them about your plans to quit your job and start a YouTube channel?

    When I first told my wife about my plans to quit my job to start a YouTube channel, she was not very happy. At the time, I had a good job and a decent salary - we also have kids so she was not supportive of my decision and didn’t understand why I wanted to do this. But both Laxman and I were convinced that we wanted to do this - so we quit our jobs and started the channel and became YouTube creators.

    What were your expectations?

    We were blessed that our channel started doing well pretty quickly and we started making a similar amount of money as we were in our past jobs. This gave my family some confidence in what I was doing. But after four months, we realized that we needed to do something different to sustain our growth.

    At any point did you think that this may not work?

    We were visiting Laxman’s village called Gudiwada and since it’s a small village, everybody was aware of our YouTube channel. They were all very happy for us but they had no idea that we were looking for new ideas to build on our start.

    That’s when Laxman’s mother suggested that we should try the recipes of Laxman’s grandmother, Mastanamma, because she makes really authentic and delicious dishes. At first we didn’t think much of it but we decided to try her food. Her food was amazing and it was not like anything we had tried before so we decided to record a few videos with her.

    Our first video with her was a hit and received 3 million views. We uploaded another video titled “Watermelon Chicken by My Granny” and that went viral! We couldn’t believe that this recipe video hit over 8 million views. There truly is magic in her recipes and the food she makes, and that magic is now available on YouTube for everyone to enjoy. She is 106 years old and still enjoys cooking herself and for everyone. Because of YouTube, she’s able to share that passion on a global scale.

    What does Mastanamma think about having her own food channel that is now popular all over the world?

    Having a YouTube channel has given her new experiences that none of us ever thought were possible. She was even recently interviewed by the BBC! She doesn’t completely realize what she has created but it’s something that is connecting people all around the world. We now visit her once a month and shoot new videos for two or three days of the newest recipes she wants to share on YouTube.



    Have you thought about what you want to do next?

    We never expected to come this far but we’re delighted that we took a chance and our families are now very happy and supportive of our work. Our income has also gone up tremendously and our viewership comes from all over the world. We want to build on this success and are already working on a new animation channel for kids and families. We’re excited to create something unique in that space as well.

    What advice does Mastanamma have for her viewers?

    She says that there is no better food than the food you make yourself. Everyone should learn to cook because it’s healthier and brings people together.


  • #ProudToBe standing with LGBTQ+ and Creators for Change
    Happy Pride everyone! The LGBTQ+ community has been a vital part of YouTube for a long time, and as our CEO, Susan Wojcicki, stated last week, we want to continue supporting creators around the world who are championing the right to be themselves, love who they love, and share that experience proudly with people all across the globe.

    We see firsthand how creators can be tremendous forces for good and for change. That’s why we want to shine a light on the inspirational LGBTQ+ community on YouTube who do this every day by highlighting some of their voices through our Creators for Change program. Today, YouTube Creators for Change is proud to launch #ProudToBe, our fifth annual Pride campaign.

    The videos from this community are as varied and exceptional as the group of people making them: they’re encouraging, challenging, honest, fiery, tender, celebratory, funny, and totally badass. Thanks to these voices, people around the world can turn to YouTube to find a connection when they need it -- especially if they live in a place where they don’t have the freedom to be themselves.


    With that in mind, this year we hope people around the world will join us in celebrating these all-important everyday acts of bravery and courage – some public, some personal – that make the world better for LGBTQ+ people. If you want to be a part of our #ProudToBe campaign, simply share a video or post about the first time you decided to express yourself in a way that felt truly authentic, despite what anyone said or thought.

    Whatever it was, we’re here to help share your story. Because this year we’re celebrating those moments (big and small) that unlock the Pride you feel, inspire Pride in others, and show the world what makes you #ProudToBe.

    Marly Ellis, Head of YouTube Brand, recently watched “A Matter of Life or Death: LGBTQ+ Refugees | Chosen Family | Part 5.”


  • Facebook, Microsoft, Twitter and YouTube Announce Formation of the Global Internet Forum to Counter Terrorism
    Today, Facebook, Microsoft, Twitter and YouTube are announcing the formation of the Global Internet Forum to Counter Terrorism, which will help us continue to make our hosted consumer services hostile to terrorists and violent extremists.

    The spread of terrorism and violent extremism is a pressing global problem and a critical challenge for us all. We take these issues very seriously, and each of our companies have developed policies and removal practices that enable us to take a hard line against terrorist or violent extremist content on our hosted consumer services. We believe that by working together, sharing the best technological and operational elements of our individual efforts, we can have a greater impact on the threat of terrorist content online.

    The new forum builds on initiatives including the EU Internet Forum and the Shared Industry Hash Database; discussions with the U.K. and other governments; and the conclusions of the recent G7 and European Council meetings.  It will formalize and structure existing and future areas of collaboration between our companies and foster cooperation with smaller tech companies, civil society groups and academics, governments and supra-national bodies such as the EU and the U.N.


    The scope of our work will evolve over time as we will need to be responsive to the ever-evolving terrorist and extremist tactics. Initially, however, our work will focus on:  


    1. Technological solutions: Our companies will work together to refine and improve existing joint technical work, such as the Shared Industry Hash Database; exchange best practices as we develop and implement new content detection and classification techniques using machine learning; and define standard transparency reporting methods for terrorist content removals.
    2. Research: We will commission research to inform our counter-speech efforts and guide future technical and policy decisions around the removal of terrorist content.
    3. Knowledge-sharing: We will work with counter-terrorism experts including governments, civil society groups, academics and other companies to engage in shared learning about terrorism. And through a joint partnership with the U.N. Security Council Counter-Terrorism Executive Directorate (U.N. CTED) and the ICT4Peace Initiative, we are establishing a broad knowledge-sharing network to:
      1. Engage with smaller companies: We will help them develop the technology and processes necessary to tackle terrorist and extremist content online.
      2. Develop best practices: We already partner with organizations such as the Center for Strategic and International Studies, Anti-Defamation League and Global Network Initiative to identify how best to counter extremism and online hate, while respecting freedom of expression and privacy. We can socialize these best practices, and develop additional shared learnings on topics such as community guideline development, and policy enforcement.
      3. Counterspeech: Each of us already has robust counterspeech initiatives in place (e.g., YouTube’s Creators for Change, Jigsaw’s Redirect Method, Facebook’s P2P and OCCI, Microsoft’s partnership with the Institute for Strategic Dialogue for counter-narratives on Bing, Twitter’s global NGO training program). The forum we have established allows us to learn from and contribute to one another’s counterspeech efforts, and discuss how to further empower and train civil society organizations and individuals who may be engaged in similar work and support ongoing efforts such as the Civil society empowerment project (CSEP).

    We will be hosting a series of learning workshops in partnership with U.N. CTED/ICT4Peace in Silicon Valley and around the world to drive these areas of collaboration.

    Further information on all of the above initiatives will be shared in due course.


  • Updates from VidCon: more users, more products, more shows and much more
    I just got off stage after a great conversation with Rhett and Link at VidCon, where we announced a number of exciting new updates. We spoke about VR, YouTube TV, new original series and a number of improvements to the core YouTube experience. Let’s talk about that!
    • An update on our viewers: A question I get all the time is “How many people actually watch YouTube?” Today, I’m pleased to announce that we crossed a big threshold: 1.5 billion logged in viewers visit YouTube every single month. That’s the equivalent of one in every five people around the world! And how much do those people watch? On average, our viewers spend over an hour a day watching YouTube on mobile devices alone.
    • Making VR for everyone: I also spoke about how we want to make VR more accessible and more affordable for viewers and creators. The reality is, filming 360-degree VR videos isn’t easy for most creators and some VR cameras are expensive. That’s why I’m thrilled that YouTube and Daydream have worked together on a new format, VR180, and new cameras, which make it easy and affordable for anyone to make VR videos. This format delivers 3-D video while capturing 180-degrees around you. Creators only have to worry about recording what’s in front of them while viewers get an awesome, immersive experience with a VR headset, or a video that looks just as great on a phone as any other video. Best of all, we’re working with camera manufacturers like LG, Yi and Lenovo to build new VR180 cameras for as little as a couple hundred dollars—comparable to what you’d pay for a point-and-shoot.

    • A new look for our app and desktop site: We want to make sure YouTube gives you the best experience when it comes to creating and watching videos. Perhaps our most important job is to show off your videos in the best possible way, no matter what format you choose to shoot them in. Who cares if they’re vertical or horizontal? Shot on a mobile phone or DSLR? Square, 4:3 or 16:9?
      In the coming weeks, the YouTube mobile app will dynamically adapt to whatever size you choose to watch it in. That means if you’re watching a vertical, square or horizontal video, the YouTube player will seamlessly adapt itself, filling the screen exactly the way they should.
      We want things to look just as good on your desktop, too. Last month, we opened up a preview of a new desktop experience. The new design is clean and fresh, and it has new features, such as a super cool Dark Theme that gives videos more of a cinematic look.
    flexy-demo-fullres.gif
    • Sharing is caring: We’re making it a whole lot easier for you to share your favorite YouTube videos with friends. Last year, we announced a new sharing feature that lets you share videos right from the YouTube app. In a couple weeks, it’ll be available in Latin America and then throughout the U.S. soon after that.


    • More markets for YouTube TV: We are really excited about YouTube TV and pleased that it will be expanding to ten more markets in just a couple of weeks, including: Dallas-Fort Worth, Washington, D.C., Houston, Atlanta, Phoenix, Detroit, Minneapolis-St. Paul, Miami-Fort Lauderdale, Orlando-Daytona Beach-Melbourne and Charlotte. YouTube TV was built for the YouTube generation that loves live TV but wants it delivered in a way that suits their mobile and flexible lifestyles. In fact, we see more Millennials using YouTube TV than any other generational group. Now - with this expansion - millions more people will be able to stream their favorite live sports and must-see shows from top broadcast and cable networks. Sign up to find out when we launch in your market.
    • New slate of YouTube Red Originals: To date, we've launched 37 original series and movies on YouTube Red, and they've generated nearly a quarter billion views. We are excited about working with our partners to help them create incredible content that delights their fans. Today, we shared details on 12 new projects coming to YouTube Red—here's the preview: Watch the latest shows from YouTube's biggest stars
    I always have an incredible time at VidCon and this year is no different. I met amazing fans and inspirational creators and I experienced, first-hand, the wonderful sense of community and belonging between them. I hope some of these features and announcements will make their YouTube experience—and yours—better than ever.

    Susan Wojcicki, CEO, YouTube recently watched Good Mythical Morning — What’s All Over My Body (CHALLENGE)


  • The world as you see it with VR180
    Virtual reality helps creators bring their audiences to new, amazing, and even impossible-to-visit places. As a viewer, you get a whole new angle on shows, sports, and concerts you care about. You can walk around the Eiffel Tower, dive to the bottom of the Great Barrier Reef, or get a new perspective by meeting people face-to-face in a way that isn’t possible with a flat view of the world.

    We know that virtual reality videos can be really powerful, which is why we invested in supporting 360 and VR formats for over two years. And today, VR video is the most popular way to experience VR. But, we’ve heard from creators and viewers that you want to make and see even more immersive videos on YouTube. So, we’ve been working with Google's Daydream team on a brand new video format, called VR180, that we believe will make VR content even easier to create.

    VR180 video focuses on what’s in front of you, are high resolution, and look great on desktop and on mobile. They transition seamlessly to a VR experience when viewed with Cardboard, Daydream, and PSVR, which allow you to view the images stereoscopically in 3-D, where near things look near, and far things appear far. VR180 also supports livestreaming videos so creators and fans can be together in real time.



    For creators, you’ll be able to set up and film your videos the way you normally would with any other camera. And, soon, you'll be able to edit using familiar tools like Adobe Premiere Pro. From vlogs, to makeup tutorials to music videos - your videos will work great in VR.

    But supporting the format is just the beginning. We want to make cameras that are easy to work with too. The Daydream team is working with several manufacturers to build cameras from the ground up for VR180. These cameras are not only great for creators looking to easily make VR content, but also anyone who wants to capture life’s highlights in VR. They will be as easy to use as point-and-shoot cameras, for around the same price. Videos and livestreams will be easy to upload to YouTube. Cameras from YI, Lenovo, and LG are on the way, and the first ones will hit shelves this winter. For other manufacturers, we’re opening up a VR180 certification program and Z CAM will be one of our first partners. Learn more and sign up for updates at vr.google.com/vr180. If you can’t wait to try these out, eligible creators can apply to loan a VR180-enabled camera from one of our YouTube Spaces around the globe.

    VR180 will unlock opportunities for anyone looking to easily make VR memories. We're just starting to scratch the surface of what is possible and look forward to seeing your new videos!

    Frank Rodriguez, Product Manager, recently watched "What's Inside Marshmello Helmet?"


  • #MoreThanARefugee
    At YouTube, our mission is to give everyone a voice and show them the world -- particularly those who are underrepresented and whose voices and experiences are not always heard.

    That’s why for World Refugee Day, YouTube Creators for Change – a global initiative supporting creators who tackle social issues and promote awareness, tolerance and empathy – has teamed up with the International Rescue Committee to create a new video series highlighting refugee voices from around the world. The IRC, which provides vital on-the-ground support to refugees in more than 40 countries and 28 U.S. cities, helped seven YouTube creators meet refugees in five different countries to help shine a light on their stories and to collaborate with them on videos depicting their unique experiences.

    Over the past few weeks, Mama Bee from Eh Bee Family, Tyler Oakley, Jouelzy, Fly with Haifa, Francis Maxwell of The Young Turks, Suli Breaks, and Greg and Mitch from AsapSCIENCE traveled to Jordan, Serbia, Uganda, Greece and to cities in the U.S. to meet scientists, artists, mothers, and students who also happen to be refugees.

    The stories they share go beyond the crisis coverage you see on the news and offer a look at the people behind the label--beautiful, courageous and fascinating people, each of whom is #MoreThanARefugee.



    Each creator found they had much in common with the remarkable people they got to spend time with: Don and Suli are both artists; Mama Bee and Amira are both mothers who love their children fiercely; Catherine and Francis have always loved to play football to escape from everyday life; Haifa and Maryam are both dreamers who believe in the beauty of life. Our circumstances may be different, but our shared humanity is much greater than anything that sets us apart.

    This humanitarian crisis has displaced tens of millions of people, and we hope these videos can help those of us who are not directly affected empathize with people experiencing life as a refugee. Parents and children, athletes and foodies, students and professors, businesspeople, artists and everything in between, these incredibly brave people have all been forced to flee their homes and endure tremendous challenges in search of safety.

    If you want to stand with refugees, we stand with you. You’ll see donation cards for the IRC enabled on these videos, and over the next week, YouTube and Google.org will match your donation up to $500,000. The IRC provides humanitarian aid for people fleeing crisis and disaster, and more than 90 percent of all money donated to the IRC goes to programs and services that directly benefit refugees and displaced people.

    Danielle Tiedt, Chief Marketing Officer, YouTube, recently watched the full series of #MoreThanARefugee stories.


  • Game on!: YouTube at E3 2017
    From the hotly anticipated reveal of Xbox’s Project Scorpio to the breathtaking trailer of Hideo Kojima’s “Death Stranding,” gamers around the world joined together in celebration at last year’s E3. It’s the most anticipated event of the year for us gamers, where we get to hit refresh on every blog, website and gaming stream to see what the next year has in store.

    This year, YouTube is back again to give gamers around the world a front row seat to everything at E3 on our YouTube Gaming hub. Yesterday we began our exclusive two-day, 17-hour livestream hosted by Geoff Keighley and brought to you by Totino’s Pizza Rolls™. We saw the reveal of the Xbox One X and made live Tiltbrush Art in mixed reality, all in 4K Ultra HD. We're back today at 1 p.m. PT with more press releases, exclusive interviews, and discussion with YouTube's biggest names.

    But the YouTube E3 coverage doesn’t stop there! From Tuesday, June 13, to Thursday, June 15, Rooster Teeth takes over with nonstop discussion of the big announcements, interviews with your favorite developers, and game demos from the show, presented by “War for the Planet of the Apes,” in theaters July 14.

    Finally, YouTube.com/e3 will host the Trailer Battle for its ninth year in a row. With our annual showcase of the hottest trailers released at and around E3, you can watch and vote for your favorite trailers, collect items, and build your inventory to save the multiverse! Be sure to come back the following week to see if your favorites made the top 5.

    See you soon at E3!

    Ryan Wyatt, Global Head of Gaming Content & Partnerships, recently watched "Sidemen vs YouTube All-Stars Live."


  • 'Rocket Man,' 'Bennie and the Jets' and 'Tiny Dancer' reimagined for YouTube, by … you!
    A little while back, we asked you if you’d like to create the official music videos for three of Elton John and Bernie Taupin’s biggest hits: “Rocket Man,” “Bennie and the Jets” and “Tiny Dancer.” And, well, you answered. Entries flooded in from over 50 countries around the world and you reminded us what magic is made when technology and creativity collide.

    These iconic hits - released in 1971, 1972 and 1973 - were made before the emergence of music videos, yielding an opportunity to breathe new creativity into some of the most loved music of all time. We’re so excited to share the results of The Cut, Supported by YouTube with you here, a project dreamed up and made possible by Elton John and Bernie Taupin on the 50th anniversary of their songwriting partnership and designed to support new talent, just like you. The concept was beautifully simple. And the results are amazing.

    Video: “Rocket Man”
    Visual Medium: Animation
    Winner: Majid Adin


    Majid Adin’s winning video for “Rocket Man” is a poignant animated work that draws on his personal experiences as an Iranian refugee making his way to England -- reimagining the song and giving a new perspective to the lyrics to tell a thought-provoking story of adventure, loneliness and hope. A fine art university graduate working in animation production, Adin travelled across Europe during the 2015 refugee crisis, spending time in the infamous Calais Jungle camp before being granted asylum in the U.K. and now rebuilding his life as an artist in Britain.

    Video: “Bennie and the Jets”
    Visual Medium: Choreography
    Winner: Jack Whiteley and Laura Brownhill


    The “Bennie and the Jets” video has been interpreted by director Jack Whiteley and choreographer/artistic director Laura Brownhill and tells the story of the formation of Bennie and her Jets. The set and central structure takes its inspiration from Fritz Lang’s 1927 science-fiction film, “Metropolis,” while the synchronized choreography is inspired by Busby Berkeley films, and the black-and-white aesthetic is a nod to the classic Hollywood era.

    Video: “Tiny Dancer”
    Visual Medium: Live action
    Winner: Max Weiland


    Max Weiland’s winning video for “Tiny Dancer” is a tribute to Los Angeles. The British director’s work shows people from all walks of life traveling around the city, all listening to the same song – “Tiny Dancer.” It’s inspired by Elton and Bernie's love of California, Max Weiland captures the free-spirited characters of L.A, in this sun-soaked homage to the Golden State.


    Thank you for the music ... and the videos!

    Maya Amoils, Product Marketing Manager, YouTube, recently watched “Katy Perry Goes Undercover as an Art Exhibit at the Whitney Museum | Vanity Fair.”


  • Honoring #AllTheMoms this Mother’s Day
    As a mother myself, I’m amazed by all the different mamas that share their stories on YouTube. They help us understand how single moms, married moms, working moms, stay-at-home moms, partner moms, #AllTheMoms live their lives. They show us what it means to be a parent today – the joys, the challenges, the moments that make you laugh, sometimes wince and sometimes cry (in the best sort of way).

    There are entrepreneurs like Elle, Brooke and Meg of WhatsUpMoms, comedians like Glozell, beauty experts like Louise Pentland, and vloggers that live in every corner of the world. From Nikki Perkins in Australia to Domo and Crissy and Flavia Calina in Brazil, moms of all backgrounds use YouTube to share their reality in ways that are unique to them and the kids they’re raising.

    I’m in awe of how this community of moms continues to grow and support one another. Between 2015 and 2016, views of mother-related content grew 81 percent. Most importantly, videos related to education and tips for moms grew a staggering 98 percent over this same amount of time. To help celebrate this community of motherhood, we want to send a Mother’s Day thank you to #AllTheMoms out there who create, watch, learn and use their voices to support mothers around the globe:



    To all the moms who get real about breastfeeding, fostering self-esteem, sending a child off to college, feeling glamorous and not-so-glamorous, or just getting groceries: thank you for your honesty. Wherever you come from and whatever your story, we are so thankful you share it with us.

    Danielle Tiedt, Chief Marketing Officer at YouTube recently watched these inspiring moms on YouTube.


  • From the Brandcast stage: New star-studded shows for audiences around the globe
    Kevin Hart. Rhett and Link. Ellen DeGeneres. Katy Perry. The Slow Mo Guys. Demi Lovato. Ludacris.

    These amazing stars all have something in common: They're starring in new shows premiering exclusively on YouTube. And since these shows are ad-supported, you—and every single one of our billion-plus viewers—can watch for free.

    Bringing even more can’t-miss content to audiences globally

    For years, we’ve been proud to work with creators like Casey Neistat, Jackie Aina and countless others who have turned their channels into daily destinations. And with these channels packaged within Google Preferred—our offering that allows brands to advertise on some of the most-loved and most-watched content on YouTube—brands have been able to support the videos you love, so you can enjoy for free.

    These channels continue to be hugely successful. That’s why, starting in 2016, we made the decision to take YouTube to the next level. We began making premium original content for our subscription service, YouTube Red, releasing 30 series and movies in just over a year. And we kept hearing from brands they wanted to be more involved in these premium series.

    Launching new ad-supported shows, exclusively on YouTube

    When excited fans, brands, and creators tell us something, we listen. We’re thrilled to announce that beginning later this year, some of the biggest YouTube creators and Hollywood names will be featured in seven new series on YouTube—bringing more can’t-get-enough-of and can’t-find-anywhere-else shows to everyone, everywhere. With these new shows, brands can be a part of content that’s generating buzz around the world.

    Check out the must-see lineup:
    • Ellen’s Show Me More Show: Like nothing Ellen has done before, Ellen’s Show Me More Show is a twice-a-week series built just for YouTube, giving fans behind the scenes access to some of the biggest stars and her favorite moments.
    • Good Mythical Morning: Worldwide YouTube superstars—and hosts of YouTube’s most popular daily show—Rhett & Link will go to new heights in a long-form expansion of Good Mythical Morning, giving fans even more of what they crave: larger-than-life stunts, zanier challenges, and over-the-top laughs.
    • Kevin Hart: What the Fit?: Kevin will team up with celebrity friends and YouTube stars each week as they attempt to master a different trending, grueling and sometimes ridiculous workout routine.
    • I Am: Demi Lovato: Global music sensation and social advocate, Demi Lovato reveals a yearlong personal journey of music reinvention and deep discovery as she dives into the writing and recording of her new album in her new series, I Am: Demi Lovato.
    • Best.Cover.Ever.: From Ryan Seacrest Productions and Endemol Shine North America, Best.Cover.Ever. is a cutting-edge talent competition series hosted by Ludacris where emerging talent from across the globe submit covers to YouTube to vie for the ultimate prize: an opportunity to perform a duet with a superstar artist. Submit your cover now at thebestcoverever.com.
    • The Super Slow Show: YouTube stars The Slow Mo Guys will test the latest in technology to reinvent the way we look at celebrities, music, pranks, comedy sketches and more, giving a one-of-a-kind glimpse into what the world looks like in slow motion.
    • Katy Perry Live Special: It's real. It's raw. It's Katy Perry. Live on YouTube, The Katy Perry Live Special will take you inside of her world, revealing the experiences and emotions she poured into her all-new soul-baring music on the eve of her highly anticipated album launch. With unique access, global reach and surprise fun packed along the way, Katy will break it all down in this album listen-along, and if you stick around long enough, there might just be fireworks.
    We’re excited to partner with top creators and world-class production companies to offer these new shows to audiences globally—on the platform where the world chooses to watch over a billion hours of video every day.1 People turn to YouTube to express themselves, engage with creators, and connect with the thriving communities they’re proud to be a part of.

    This vibrant fan and creator community is also why brands turn to YouTube. And we're excited that Johnson & Johnson Consumer Brands will be our first advertising partner of this new content. In addition to a major investment in our creators through Google Preferred, they’ve signed on as the exclusive sponsor of Best.Cover.Ever., helping to make the talent competition accessible to YouTube viewers.

    Check out #Brandcast to see highlights from the night and look here to see what new YouTube trends were announced.

    Robert Kyncl, Chief Business Officer, YouTube, recently watched "Justin Bieber - Despacito Ft. Luis Fonsi & Daddy Yankee."

    1Source: YouTube Internal Data, Global, 2016


  • A sneak peek at YouTube’s new look and feel
    YouTube is where you come to watch your favorite creators -- whether that means jamming with Alex Aiono, gaming with Strawburry17, or hanging out with Logan Paul. That’s why we’re working on a redesign of the desktop experience that highlights your favorite videos and creators while making YouTube easier and more fun to use.

    Starting today, we’re opening up a preview of the new design to a small group of people from all around the world so we can get feedback. While we hope you'll love what we’ve been working on, we’re also really excited to involve the YouTube community so we can make the site even better before sharing it more broadly.

    We’re applying Material Design to YouTube to deliver a beautiful, delightful and intuitive user experience. The key principles of this new design are:

    • Simplicity: The only thing you should be concerned about is watching the content you love. The new design is clean and fresh, thanks to the removal of visuals that can distract from your browsing or watching experience. We're focused on making the content shine!
    • Consistency: The new design is aligned across Google platforms, including the YouTube mobile app, while still providing the features you know and love.
    • Beauty: We strive to combine beauty and purpose to create an effortless experience.

    YouTube Collision_pg2.png

    The site design is built on a new, faster framework named Polymer, which enables quicker feature development from here on out. And today, we are introducing one of the first new features developed on Polymer: Dark Theme. Developed to cut down on glare and let you take in the true colors of the videos you watch, Dark Theme turns your background dark throughout your entire YouTube experience. This is only the beginning -- you can look forward to more powerful new features coming soon!

    If you want to try out YouTube’s latest look, you can opt-in to preview the new design at youtube.com/new. You can return to the current design by selecting “Restore classic YouTube” from the Account Menu. And don't forget to send us feedback from the Account Menu.

    We're still working on the new site, so we hope you'll try it out now and let us know what you think!

    Brian Marquardt, Product Manager, recently watched “Pen-Pineapple-Apple-Pen/PIKO-TARO.”


  • The YouTube Kids app is now available on even more screens!
    Love using the YouTube Kids app on your phone and tablet? Well, we’re excited to announce that now you can enjoy your favorite videos on select smart TVs too!

    Since launching just over two years ago, the YouTube Kids app has become the go-to destination for families around the world with more than 30 billion views and over 8 million weekly active viewers. Starting today, the YouTube Kids app will be available on LG, Samsung, and Sony smart TVs in the 26 countries where the app is currently launched*.

    We’ve heard from families that they love watching videos on all their devices so bringing the entertaining and enriching content of YouTube Kids to the biggest personal screen (your TV!) seemed like the perfect fit.

    The YouTube Kids app is the first Google product built from the ground up with kids in mind. The app makes it easier for kids to find videos on topics they want to explore. Whether it’s searching for science experiments, watching a favorite cartoon, or simply watching your favorite creator’s new videos, there is something for everyone!

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    The YouTube Kids app will be available on the following television sets: all 2015 - 2017 LG webOS TVs via the LG content store, all 2013 - 2017 Samsung Smart TVs and Blu-Ray Players that have access to the Samsung App Store, and after a firmware update on 2016-2017 Sony TVs (with the exception of Android TV, which will be available soon). Happy viewing from our family to yours!

    *Countries where the YouTube Kids App is available: United States, United Kingdom, Ireland, Canada, Australia, New Zealand, Argentina, Colombia, Mexico, Chile, Peru, Spain, Brazil, Russia, Nigeria, Kenya, South Africa, Ghana, Uganda, Zimbabwe, Tanzania, Malaysia, Philippines, India, Singapore, and France. The availability of the YouTube Kids app in these countries is dependent on the individual television manufacturer

    AJ Crane, Product Manager for YouTube Kids, recently watched “Kings of Atlantis” on YouTube Red


  • Introducing our first class of Creators for Change fellows
    Back in September, YouTube announced a new program called Creators for Change, putting forward creators with big ideas to help counter xenophobia, extremism and hate with stories promoting positive change. One of our first steps was teaming up with 11 program ambassadors who are now hard at work developing unique social impact projects which range from a new web series on topics like race, religion, and sexual orientation, to a 10-city workshop series for high school and university students dedicated to creating positive content. Our local chapters in countries like Indonesia continue to promote the importance of inclusiveness among young people. And as part of this program, Google.org, our philanthropic arm, has awarded $2M in charitable funds to support nonprofits that promote inclusion and cross-cultural understanding to the: Active Change Foundation, Habibie Center, Maslaha, Skateistan, Southern Poverty Law Center, TAFNIT and Witness.

    Mentorship and support for emerging voices is a key part of the Creators for Change program, and we’re now ready to take on our next phase. We’ve collaborated with our program ambassadors to identify new voices we’d like to support and today, we’re excited to introduce the 27 creators from around the world who will join us as the first-ever Creators for Change fellows:


    Together with our ambassadors, we’re eager to support these YouTube role models as they continue to create content that challenges tough topics like hate and extremism, and spread positive messages. For starters, these Creators for Change fellows will each receive equipment and production grants to help them develop new projects and take these productions to the next level.

    We’ll also give the creators production support through our YouTube Spaces, and this summer our Spaces in London, New York and Mumbai will host new social impact camps designed exclusively for our program Fellows. These three-day-long camps will include workshops on best practices for producing social change videos, 1:1 channel support from YouTube experts, as well as plenty of time for the Fellows to connect with one another and some of the global program ambassadors.

    Through these new resources and programs, we’re committed to helping our new Creators for Change fellows take on new projects that help raise and amplify the issues they care about. Stay tuned for more soon and, for now, you can read about their inspiring stories at the Creators for Change site.

    Juniper Downs, Head of YouTube Public Policy, recently watched this inspiring group of creators share their stories.


  • The miracle of Live
    On Saturday, the world's most famous giraffe, April, gave birth to a baby boy.

    Since February 10, 2017, Animal Adventure, an educational animal park in New York, has been livestreaming April's pregnancy and creating a social media sensation with fans all over the world tuning in regularly to check on her progress. One industrious fan created an app to crowdsource pregnancy updates from tens of thousands of other fans following the livestream. A pregnant woman even parodied April’s livestream, becoming an internet sensation in her own right. Waiting for April to give birth became an experience shared around the world.

    As the anticipation and audience grew leading up to the big moment, Animal Adventure Park became the second most live-viewed channel in the history of YouTube despite launching a mere 66 days ago. Here are the highlights of April and her baby bump:

    • Over 232 million live views and 7.6 billion minutes of live watch-time total.
    • The livestreams became daily programming for millions, with an average time watched of more than 30 minutes across an average of 3.5 million views per day.
    • Saturday, the day of the birth, was the channel’s biggest day, surging to over 14 million live views.
    • More than 1.2 million viewers were watching the livestream simultaneously at 6:55 a.m. PST on Saturday, a peak that ranked as one of the top five most-watched moments for a live event ever on YouTube.
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    Giraffes already hold the record for being the tallest land animals in the world, but here are some other records April set this weekend:

    • Animal Adventure Park became the fifth fastest channel to 200 million views, achieving the feat in only 54 days (behind notable celebrity non-giraffes Lady Gaga and Zayn).
    • It’s one of only seven channels to eclipse 100 million live views so far and the fastest to do so of any channel.
    • Fans have been connecting with Animal Adventure Park’s staff too through live chat. The channel received over 4,400 Super Chat messages, making them now the second highest Super Chat earner by revenue.



    But April wasn't just the star of a popular stream; she sparked a pop culture phenomenon, with YouTube creators and fans posting videos of their own that were watched over 48.7 million times, including day-by-day analysis of pregnancy signs, baby showers, and anxious messages about the wait.

    We've seen some of the biggest events in music, sports, politics, and gaming play out on YouTube over the years. Thanks to one endearing mother giraffe, we'll have to add animal events to that list now too.

    Posted by Kevin Allocca, Head of Culture & Trends, recently watched "Tropical Reef Camera."


  • Get the best seat in the house and watch Coachella live exclusively on YouTube
    When you think of Coachella you think of amazing music artists, thrilling performances and nonstop fun in the middle of the desert. This year’s fest will be bigger than ever and even if you can’t make it to Coachella in person, you don’t have to miss out on a moment of the action.

    For the seventh year in a row, YouTube brings you the exclusive Coachella livestream presented by T-Mobile. This year, with select acts also available in Live 360. Music fans from around the world can tune-in to Coachella's YouTube channel from April 14-16, on any screen (desktop, mobile and living room).


    Catch performances from global superstars and the hottest rising talent in the world, including headliners Lady Gaga, Kendrick Lamar and Radiohead, as well as Bon Iver, Future, Gucci Mane, Lorde, New Order, ScHoolboy Q, The xx, Two Door Cinema Club and more.

    You can choose from three always-on channels as well as a Live 360 Mode that will appear for select performances. Don’t miss any of the shows you’re most excited for by creating a personalized calendar that lets you track all your favorite performances. The livestream channels will automatically change to your favorite artists based on your selection. And if you turn on notifications for artists you subscribe to, you’ll get a note when they go live.

    For the first time ever you’ll even get a sneak peek inside the famous underground dance music Yuma tent.

    If you miss one of the big performances, we still have you covered with a video-on-demand hub that will showcase highlights and footage from performers throughout the weekend.

    Stay tuned to find out more information about Coachella performances and be sure to subscribe to Coachella's YouTube channel so you’re part of the action!

    Ali Rivera, Head of Artist Partnerships, YouTube recently watched Kendrick Lamar 'Humble'” & Brian Anderson, Global Music Sponsorships, recently watched “Juan Atkins, Derrick May + Kevin Saunderson in Conversation.”


  • Missouri Star Quilt Company: Our YouTube Story
    In 2009, my new quilting business was struggling to get off the ground. The recession had hit my family and my town of Hamilton, Mo., pretty hard and I had started Missouri Star Quilt Company as a way to earn retirement money while doing something I loved. But like almost every small business at the time, Missouri Star wasn’t setting the world on fire. To help get the word out, my son Al suggested we film some tutorials and post them to YouTube.

    “Sure,” I told him. “What’s a tutorial?”

    Back then, I had never even visited YouTube, but I decided to try it out. I set up my sewing machine in a corner of the shop and Al began to shoot our first video on a handheld camera. We didn’t even bother to close the shop because foot traffic was so slow. Those first videos didn’t always look super spiffy, but I think people appreciated that I was making a hobby that sometimes feels intimidating to learn, more approachable.

    Week by week, we filmed new tutorials and though it took a little while, we started seeing our views and subscriber numbers go up. First we hit 1,000 subscribers, then 10,000 subscribers. And while our online following was growing, we started getting some new visitors in real life, too. People were popping into our store from as far away as Texas, Virginia and Mexico telling me how they’d seen our videos on YouTube and wanted to visit me in person. We couldn’t just film the videos during store hours anymore; the foot traffic had picked up! And it was coming from everywhere.

    By 2012, we had over 25,000 subscribers and we were regularly getting visitors to Missouri Star from around the world. Our sales were growing quickly and we decided to use the money we were earning to help invest in our community. One by one, I had seen businesses in Hamilton pack up and leave as the recession got worse and I wanted to change that trend. We decided to buy up a few of those boarded-up buildings to give our visitors an even richer experience.

    We opened a store for Civil War-era prints, a store for modern quilt fabric, a store for novelty patterns and still we kept growing. Today, Hamilton is the Disneyland of quilting. We have 12 quilting stores operating in Hamilton and we get busloads of visitors coming to our small town almost every week. We didn’t just stop at quilting, either. We’ve partnered with talented chefs, cooks and bakers in our community to help them open their own business. In small town of 1,800, Missouri Star Quilt now employs over 400 people.

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    I remember having a dance party with my family when we sold seven orders in one day. Now we ship as many as 5,000 orders a day. Missouri Star Quilt Company has grown from one woman with a quilting machine to the largest seller of pre-cut quilting fabric in the world and the biggest employer in our county.

    None of that could have been possible without YouTube. Our channel allowed us to turn our small business into a global business. We now have over 350,000 subscribers on YouTube, from countries throughout the world.

    But as great as all those numbers are, the thing that makes me happiest is what I did in that very first video: teach someone how to quilt. I’ve been lucky to find something I truly love to do and I’m so happy YouTube has given me the opportunity to share that passion with others. It’s meant the world to my small business, to my community and to me.

    --Jenny Doan


  • YouTube TV is now live
    We love TV. We love the shows, live sports, and can’t-miss events that drive our FOMO and need for #spoileralerts. But while what we watch on TV seems to get better every year, the way we watch TV never seems to change. How long do we have to wait until we can watch live TV on the go, on all our devices? When will we have DVRs big enough to handle all the things we want to record? And when will we be able to get the channels we care about, at a price we can afford, without all the commitments, equipment fees, and hassle?

    The answer? Today.

    Finally, live TV made for us. YouTube TV is here.


    Today, we’re launching YouTube TV in the nation’s largest metro areas—New York, Los Angeles, San Francisco Bay Area, Chicago, and Philadelphia—with more U.S. markets coming soon. A YouTube TV membership is only $35 a month, less than half the average cost of cable. And there are no commitments; you can cancel anytime.

    We can’t wait for you to experience YouTube TV for yourself, so we’re giving you a free one month trial. We’ll also give you a complimentary Google Chromecast after your first month’s payment, while supplies last.

    With a YouTube TV membership, you’ll get:
    • Live TV streaming from ABC, CBS, FOX, NBC, ESPN, Fox Sports Networks, Comcast SportsNet and dozens more. YouTube TV gives you the best of live TV, from must-see shows like “Empire,” “The Voice,” “The Big Bang Theory” and “Scandal,” to the live sports you want from the NBA, MLB, NFL, and NCAA. Based on where you live, you’ll get your local broadcast TV stations covering local sports and news. You’ll also get dozens of popular cable channels, including FX, USA, Disney Channel, Bravo, MSNBC, Fox News. And you can add Showtime or Fox Soccer Plus for an additional charge. In total, YouTube TV will give you more than 50 networks, listed below.
    • A cloud DVR, with no storage limits. With YouTube TV, your cloud DVR can record as many shows as you want, simultaneously, without ever running out of storage. You can keep each of your recordings for nine months.
    • TV when it matters, where it matters. You can watch YouTube TV on your phone, tablet or computer—and you can easily stream to your TV with a Google Chromecast or Chromecast built-in TV (we’ll be supporting even more connected TV devices later this year). And your cloud DVR goes with you, so you can stream your recordings on any device, whenever you want and wherever you go in the U.S.
    • YouTube Red Originals. With a YouTube TV membership, you can watch all of our YouTube Red Original series and movies right in the new YouTube TV app.
    • Six accounts included. You can share your YouTube TV membership with your family and roommates, and each account will receive its own unique recommendations and cloud DVR with no storage limits. Your household can watch up to three streams at a time.
    • More networks coming soon. We're excited to announce that AMC, BBC America, IFC, Sundance TV, WE tv, and BBC World News will be included soon at no additional charge. These networks will join Telemundo and others listed below as networks coming to YouTube TV soon after launch. This means you’ll be able to watch shows like “The Walking Dead,” “Doctor Who,” and your favorite telenovelas. And you’ll also be able to add Sundance Now or Shudder for an additional charge.
    To get started, check out tv.youtube.com today to start your free trial. You can also sign up on the Google Play Store and Apple App Store. If you’re not in one of the initial launch markets but want to find out when YouTube TV is coming to your area, you can sign up here.

    Happy watching!



    While on the go, Andrew Jeon, Head Engineer for YouTube TV, recently used YouTube TV to watch UNC take on Gonzaga in the NCAA March Madness championship game, live on CBS.


  • YouTube Go beta launches in India
    In last September’s Google for India event we announced YouTube Go, our YouTube app reimagined for the next generation of YouTube users. Today, after months of expanded testing and refinement, we’re happy to announce that we’re making the beta version of YouTube Go available for download on the Google Play Store in India.

    You’ll recall that every aspect of YouTube Go was designed from the ground up, with four main principles in mind: It’s relatable, with fresh and relevant video recommendations tailored to your preferences; the app is designed to be offline first and improve the experience of watching videos on a slower network; it gives you more control over data usage, by providing choice and transparency into the amount of data spent on streaming or saving videos. And finally, it’s social, allowing you to share videos quickly and easily with friends nearby.

    YT Go Screen Grabs - PR (3).png

    Key features of YouTube Go include:
    • A home built for you: YouTube Go home screen features trending and popular videos in your area, so that you can find and discover videos that you and your community care about.
    • Preview videos before you save or watch: On YouTube Go we’ll show you a preview of the video when you tap on a thumbnail, giving you a better sense of what the video is about before you decide if you want to watch it.
    • Choose your resolution when saving or streaming videos: You can choose to save a video for offline viewing later or stream it now. And we also allow you to choose the amount of data you’d like to spend on that video.
    • Share videos with friends nearby: Share videos with friends and family nearby without using any data. You can send and receive videos instantly and offline with others using the YouTube Go app.
    To get us to this point, we’ve worked hard on refining the features that you’ve inspired us to build, gaining new insights along the way. Some things we’ve learned in the run-up to this beta release include making the home screen fresher and more relevant for users, so they can find amazing videos easily. We’ve also worked hard behind the scenes to make sharing videos with nearby friends an even more seamless experience, and ensuring that the app works well across a wide range of phones and connectivity. While the app is in its beta release, we’ll continue to listen to your feedback and improve the app before launching more broadly. We’ll also be holding several activities in Udaipur over the upcoming weeks to glean more insights from users on the ground.

    If you’re in India, we hope you download the beta from the Google Play Store today, and let us know what you think by leaving your feedback within the app. As before, if you'd like to find out when YouTube Go is fully ready, you can sign up at youtubego.com/signup.

    With the rapid transformation sweeping India’s mobile internet landscape, we know there will be an even greater demand for a fast and accessible video app. Thank you for continually inspiring us to build better products for the next generation, and to helping us make YouTube Go the best video app for you.

    Jay Akkad, Product Manager, YouTube, recently watched “Vidya Vox @ YouTube FanFest India 2017.”


  • Enjoy your personal concert with VR videos on YouTube
    Any music fan will tell you, there’s nothing better than seeing your favorite band live. But if you’re one of the millions of people who can’t make it to a show, YouTube is giving you the next best thing. We’re working with some amazing artists to bring you live performances and music videos in VR.

    And today Gorillaz – hailed by “The Guinness Book Of World Records” as the planet’s Most Successful Virtual Act – have announced their return with the release of a new video directed by Jamie Hewlett, featuring four tracks from their highly anticipated forthcoming album “Humanz.” The epic six-minute animated film - titled “Saturnz Barz (Spirit House)” - provides an extraordinary cutting-edge VR experience to include the track “Saturnz Barz” in full, plus highlights of “Ascension,” “Andromeda” and “We Got The Power.” You can check it out here fresh from the oven.


    With these new immersive experiences, you can transport yourself to top music festivals and killer concerts, without having to deal with the crowds. This weekend, you can check out Ultra Music Festival live, with a set from Hardwell live streaming in 360 degrees. And you can already experience highlights from Coachella on YouTube, without having to bear the heat of the desert.

    We've also been working with some of your favorite artists to experiment with new ways to tell the story behind their songs and allow you to be immersed in the video. Sit next to Sampha on the piano bench while he performs “(No One Knows Me) Like The Piano.” Step into Hunter Hayes’ recording studio as he builds each musical component of his current single, “Yesterday’s Song.” Check out Young The Giant’s latest single, “Silvertongue,” as though you were in the audience. Watch The Naked & Famous official music video for “Higher” shot at the YouTube Space LA. And you can use VR to travel behind the scenes, too. Check out Florida Georgia Line as they shoot “May We All” at the Tennessee National Raceway in Hohenwald.


    You can watch these videos using the YouTube VR app available on Daydream or with Google Cardboard. If you don’t have a headset, don’t worry, you can still get the 360-degree video experience on your mobile phone or desktop. It’ll be like you’re virtually there with your favorite band.

    Vivien Lewit, Global Head Artist Relations, recently watched "The Range - Florida (Official 360° Video)."


  • Step into the games with new VR videos
    YouTube’s become a global destination for people who love watching gaming videos. And we want to take gamers’ viewing experience a step further by exploring how VR videos can put them right at the center of the action. That’s why we partnered with gaming creators and publishers to experiment with the production of 360 and VR videos. What’s come out of those experiments, from “League of Legends” to “Minecraft,” was pretty exciting.

    From Let's Play to trailers, there’s a really wide range of gaming content on YouTube, and a lot of these different style videos are now also becoming available in VR. You can check out gameplay from global creators as well as gaming-themed live action videos celebrating games like “Call of Duty.”

    Game publishers are also getting involved in VR gaming videos in a big way, from the immensely popular “Clash of Clans” 360-degree video by Supercell to documentaries uploaded by “World of Tanks” publisher Wargaming. Even eSports organizations are producing content for VR, uploading 360-degree content from top events like the “League of Legends” World Championship Finals.

    But what if you just want to chill and watch some gaming-themed entertainment content? We got you covered with videos ranging from the classic “Red vs. Blue” series to Stampy’s “Wonder Quest.”


    To give you a taste of gaming experience in VR, check out the playlist above for some of our favorite videos so far. It’s a good cross section of the kind of gaming videos we offer in VR, many of which can make you feel like you’re standing inside the game itself. You can watch these videos using the YouTube VR app available on Daydream or with Google Cardboard. If you don’t have a headset, don’t worry, you can still get the 360-degree video experience on your mobile phone or desktop.

    Ryan Wyatt, Head of Gaming Content, recently watched “Clash of Clans: Hog Rider 360°.”


  • Celebrating inspirational women around the world: #HerVoiceisMyVoice


    At YouTube, we believe that voices matter. We’re committed to fostering a community where everyone’s voice can be heard. These voices inspire millions, and for so many, these stories are more than just words. From Lilly Singh on the power of girls and women supporting each other, to Kumamiki on confidence and perseverance, to Dina Tokio on embracing her identity, the more we listen to and share each other’s stories, the more we can help empower women’s voices everywhere.

    That’s why, this International Women’s Day, we’re turning up the volume on female voices and honoring the impact they have on all of us. #HerVoiceIsMyVoice is a moment to celebrate and share the voices of inspirational women from around the world.


    Every day around the world, women are sharing their stories, wisdom and inspiration. These everyday and extraordinary moments are at the heart of YouTube, and you can find more of them here.

    Today, we invite you to share a video of a woman whose voice speaks to you. Let’s use our favorite brave, bold, or downright beautiful stories to remind our communities and ourselves just what we’re capable of. Happy International Women’s Day!

    Danielle Tiedt, Chief Marketing Officer at YouTube, recently watched these amazing women.


  • Finally, live TV made for you
    There’s no question that people love TV, from live sports to breaking news to sitcoms and dramas. But the truth is, there are a lot of limitations in how to watch TV today. Unlike online video, people can't watch TV when they want, on any screen and on their terms, without commitments. Consumers have made it clear that they want live TV without all the hassle. They don’t want to worry about their DVR filling up. They don't want to miss a great game or their favorite show because they’re on the go. They tell us they want TV to be more like YouTube.

    Well, we’ve got some good news! We’re bringing the best of the YouTube experience to live TV. To do this, we’ve worked closely with our network and affiliate partners to evolve TV for the way we watch today.

    Meet YouTube TV. It’s live TV designed for the YouTube generation—those who want to watch what they want, when they want, how they want, without commitments.

    Here’s what YouTube TV offers:
    • Live TV streaming from ABC, CBS, FOX, NBC, ESPN, regional sports networks and dozens of popular cable networks. YouTube TV gives you the best of live TV, from must-see broadcast shows like “Empire,” “The Voice,” “The Big Bang Theory” and “Scandal,” to the live sports you want. YouTube TV includes major sports networks like ESPN and regional sports networks like Fox Sports Networks and Comcast SportsNet, so you can watch your favorite NBA or MLB teams. We’ve also partnered with local TV stations, so you’ll also get sports and local news based on where you live. And YouTube TV offers dozens of additional cable channels, so you won’t miss out on the latest news from MSNBC or Fox News, popular shows and movies from USA or FX, kids programming from the Disney Channel or Sprout, or reality TV from E! or Bravo. You can also add Showtime, or Fox Soccer Plus to your networks for an additional charge. In total, YouTube TV gives you access to more than 40 networks, listed below.
    • A cloud DVR, with no storage limits. With YouTube TV, you’ll be able to record live TV and never run out of storage. Your cloud DVR can record as many shows as you want, simultaneously, without using precious data or space on your phone and we’ll store each of your recordings for nine months.
    • A service that works great on all your screens. You can watch YouTube TV on any screen—mobile, tablet or computer—and you can easily stream to your TV with a Google Chromecast or Chromecast built-in TV. YouTube TV works on both Android and iOS. And your cloud DVR goes with you, so you can stream your recordings on any device, whenever and wherever you want.
    • YouTube Red Originals. With a YouTube TV membership, you can watch all of our YouTube Red Original series and movies right on the new YouTube TV app.
    • Six accounts, one price. Every YouTube TV membership comes with six accounts, each with its own unique recommendations and personal DVR with no storage limits. You can watch up to three concurrent streams at a time.
    • Half the cost of cable with zero commitments. A YouTube TV membership is only $35 a month and there are no commitments—you can cancel anytime.
    YouTube TV will be available soon in the largest U.S. markets and will quickly expand to cover more cities across the country. Visit tv.youtube.com and sign up to find out when we’ll launch in your market.

    With so much great content available on TV, we’re thrilled to build an experience that lets you enjoy it as easily as you watch YouTube. We can't wait for you to tune in.

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    Christian Oestlien, Product Management Director, recently used YouTube TV to watch “The Oscars” live on ABC.


  • You know what’s cool? A billion hours
    A few years back, we made a big decision at YouTube. While everyone seemed focused on how many views a video got, we thought the amount of time someone spent watching a video was a better way to understand whether a viewer really enjoyed it. It wasn’t an easy call, but we thought it would help us make YouTube a more engaging place for creators and fans. And last year, we hit a big milestone on that journey: people around the world are now watching a billion hours of YouTube’s incredible content every single day!

    Let’s put that in perspective. If you were to sit and watch a billion hours of YouTube, it would take you over 100,000 years. 100,000 years ago, our ancestors were crafting stone tools and migrating out of Africa while mammoths and mastodons roamed the Earth. If you spent 100,000 years traveling at the speed of light, you could travel from one end of the Milky Way to the other (and you wouldn’t age a day!). And if you searched for 100,000 years on YouTube, you’d find a really killer KISS track.

    That’s the great thing about this milestone. It represents the enjoyment of the fantastically diverse videos that creative people make every single day. Around the world, people are spending a billion hours every day rewarding their curiosity, discovering great music, keeping up with the news, connecting with their favorite personalities, or catching up with the latest trend.

    We’ve worked hard behind the scenes to make that billion-hour journey possible, but this isn’t just our milestone. It belongs to all of you, too—the global audience that tunes in every day and the creators whose videos have made YouTube the original, surprising and limitless source of entertainment it is. From all of us here at YouTube, please accept our heartfelt thanks.

    Cristos Goodrow, VP of engineering at YouTube, recently watched “Secret Billionaire: The Chuck Feeney Story.”


  • A conversation with Manny Gutierrez, the trailblazer and YouTube makeup maven
    Growing up in a traditional Mormon household in San Diego, Calif., Manny Gutierrez was not always the glamazon and social media maven his fans (aka Mannyacs) know today. At 25 years old, he is now Maybelline’s first male ambassador and has over 2 million subscribers to his YouTube channel but that’s only part of his story. We spoke to Manny about his decision to not go to medical school, being a trailblazer … and of course, the celeb he’d most love to glam:

    Q: How did you initially get your start on YouTube?
    Manny: I started on YouTube because my followers on Instagram were asking for it! I was like, wait, you want me to make longer videos than the ones on Instagram? So when I hit 50K followers on Instagram, I started my channel.

    Q: You were planning to go to medical school but decided to pursue makeup artistry full-time … was that a scary decision to make?
    Manny: YES, that was an extremely scary decision to make. Whatever I did I wanted to be the best at it and be successful, and I thought I needed to go to med school and be a doctor to be successful ... so once I decided to stop pursuing that dream and plunged into makeup, it was like jumping into a black hole. I had no idea what to expect but luckily I was met with open and caring arms in the beauty community.

    Q: Your coming-out story has been viewed more than a million times on YouTube! What do you hope others take from your story whether they are struggling with something similar or not?
    Manny: I think that what people can take from my story is that I haven't always had it "easy." I still don't! I struggled when I was younger finding who I was, and it wasn't until much later on that I became comfortable in my own skin. I wanted to convey the message that it doesn't matter what other people think of you; what matters is how you view yourself.

    Q: It's not easy to be a trailblazer and break stereotypes … we even saw your dad come to your defense recently with someone trolling you. Was there ever a time when you questioned whether being a trailblazer was worth it? What got you through?
    Manny: Honestly, I never really thought of myself as a trailblazer. I just thought, hey, I'm doing what I'm doing ‘cause I love it and I have some awesome supporters ... until recently it's blown up so much I'm actually like, whoa ... maybe I really am helping pave the way for other boys in the beauty world or breaking down gender norms in general. I have never thought of stopping or quitting. I am a go-getter, and once I find something I love, I am going to see it through to its fullest potential and I won't let anyone stand in the way of that.

    Courtesy: MannyMUA733 (Instagram)


    Q: What has been the value of YouTube for you?
    Manny: The value is indescribable, to be honest. I have no words. I can support myself and my family and reach millions of people and touch their lives DAILY! There really are no words, the value is immeasurable.

    Courtesy: MannyMUA733 (Instagram)


    Q: Who is your ultimate beauty icon?
    Manny: My mother is my ultimate beauty icon.


    Manny and his mom
    Courtesy: MannyMUA733 (Instagram)


    Q: If you could do any celebrity's makeup, who would it be and why?
    Manny: Honestly, it would probably be Lady Gaga ... 'cause I want to meet her SO BAD!

    Q: Do people still recognize you when you aren't glammed up?
    Manny: ALL THE TIME, and I love it! Makeup is what I love and what I do, but it's not ALL of me. I don't mind not being glam at all! I love my skin in and out of glam.

    Courtesy: MannyMUA733 (Instagram)


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