YouTube Blog

  • Bringing the StoryCorps experience to video through YouTube Creators for Change
    Diversity is our nation’s strength, yet in America today, we are seeing new levels of fear and misunderstanding. It’s never been more important to sit down and listen to each other -- hear each other’s stories, learn about what it’s like to walk in someone else’s shoes, and remember what makes us unique and what we all have in common.

    That’s why we launched our YouTube Creators for Change program back in September, an initiative dedicated to amplifying the voices of YouTube role models who are tackling division and hate by creating videos that share stories of hope, connection and understanding. Today we’re introducing our latest initiative in this program: a new partnership with StoryCorps, the national nonprofit organization dedicated to recording and archiving oral stories from all Americans.

    Through this new collaboration, we’re teaming up with StoryCorps to help start a national conversation about identity and belonging in America, beginning with a production program at the YouTube Spaces in L.A. and N.Y. in December. At these Spaces, we will create custom-built sets that look and feel like the iconic StoryCorps recording booths where participating creators will help extend StoryCorps recordings to video. These creators will be able to come in with a friend, loved one or person they respect to talk about their experiences in our country as it stands today - both the good and bad.

    As part of YouTube Creators for Change, we’re also proud to support the StoryCorps' campaign #WhoWeAre, created in partnership with Upworthy. The #WhoWeAre series features animated stories of everyday Americans selected from the StoryCorps archive that help us remember our best selves.

    We hope these conversations will inspire people around the country to reflect and share their own personal stories about who they are and who they want to be. We’re thrilled to be working with StoryCorps on bringing their approach to listening and recognizing our shared humanity to video, and can’t wait to share more on our work together in the coming months.

    Juniper Downs, Head of Public Policy for YouTube, recently watched #WhoWeAre.

  • The three 2016 U.S. presidential debates rank as the most-viewed political live streams of all time
    This year, more news organizations live streamed the U.S. presidential debates on YouTube than ever before, and we saw record-breaking interest from the YouTube community. The 2016 presidential debates rank as the three most-viewed political live streams of all time. In total, these debates drove 8.5M live watch hours and averaged 1.7M live peak concurrent viewers.

    Last night’s final presidential debate delivered:
    • 2.8M live watch hours, nearly five times higher than 2012
    • 1.7M live peak concurrent viewers, over four times higher than 2012
    • Over 140 million views on all debate-related videos
    Elections-related YouTube searches are also at an all-time high. Searches for U.S. election content are up 547 percent compared to this time in the last presidential race.

    Throughout the debates, millions of viewers tuned in and stayed engaged. The average live session duration was 22 minutes across all three presidential debates and concurrent viewership consistently peaked towards the end of the debate.

    In true YouTube fashion, Americans weren’t the only ones involved. Have a look at who was watching the most around the globe:

    With only 18 days until U.S. Election Day voters are preparing to head to the polls. If the voter registration deadline in your state hasn’t passed, register today! It only takes 1 min., 34 seconds.

    Kurt Wilms, Product Lead, Live Streaming at YouTube, recently watched “The Third Presidential Debate.”

  • Tune in to the final presidential debate, live on YouTube
    With just 21 days remaining, the U.S. presidential election is top of mind for voters across the country.

    Over the past three debates you’ve come to YouTube to follow live coverage from more news organizations than ever before. And Wednesday’s third and final presidential debate will be no exception.

    Pick your favorite news channel and tune in to the debate starting at 9 p.m. ET on Wednesday, October 19. Here is where you can watch live on YouTube:
    You can also join The Young Turks and Complex News on the ground reporting from Las Vegas, Nev., using YouTube Live directly from their phones.

    Can’t decide on one stream? Check out to follow all of the coverage.

    And if the voter registration deadline in your state hasn’t passed, register today! It only takes 1 min., 34 seconds.

    Brandon Feldman, YouTube News and Politics, recently watched “How Voters Decide.”

  • Helping creators connect with brands
    Nine years ago, YouTube launched its Partner Program with the goal of helping creators earn advertising revenue while connecting their innovative content to audiences around the world. Every year, more and more brands are making YouTube essential to their marketing strategy. In fact, in the last year alone, the top 100 advertisers have increased their spend on YouTube video ads by 50 percent.

    As brands continue to embrace the value of YouTube, they’re also taking their investments one step further, partnering with creators on branded content opportunities such as product placements, promotions and sponsorships. As we look to the future, we want even more creators and brands to come together and realize the benefits of these creative collaborations.

    Today, we’re excited to announce that Google has acquired FameBit -- a technology platform company that helps creators and brands find and work with each other through sponsorships and paid promotion. We believe that Google’s relationship with brands and YouTube’s partnerships with creators, combined with FameBit’s technology and expertise, will help increase the number of branded content opportunities available, bringing even more revenue into the online video community.

    Creators will always have the choice in how they work with brands, and there are many great companies who provide this service today. This acquisition doesn’t change that. Our hope is that FameBit’s democratized marketplace will allow creators of all sizes to directly connect with brands, as well as provide a great technology solution for companies like MCNs and agencies to find matches for their creators and brand partners.

    We look forward to seeing FameBit and the entire branded content space thrive as we continue to support the success and creativity of the creator community.

    Ariel Bardin, Vice President, Product Management recently watched "New Yorkers Share their Story for a Dollar."

  • Second presidential debate-related videos rack up 40 percent more views than the first
    Sunday’s highly-anticipated debate between Hillary Clinton and Donald Trump drew new levels of interest from the YouTube community. The closely watched live debate and on-demand videos surrounding it generated over 124M views since Sunday, representing a 40 percent increase compared to the first presidential debate, which drove 88M views.

    Of course many viewers came to YouTube to watch the debate live and we saw over 1.5M peak concurrent viewers, five times higher than the second presidential debate in 2012, and over 2.5M live watch hours, nearly six times higher than 2012.

    Those viewers were highly engaged as well. On average, they watched the debate for nearly 25 minutes. And they came from all over the globe. After the U.S., top countries by viewership were: Canada, Mexico, Australia, Great Britain and Vietnam.

    While much of the attention was on the debate, commentary continues to be a hot topic on YouTube. Sketches from some of the most popular late night shows were amongst the weekend’s most-viewed videos leading up to the debate. If you’re looking for a laugh after Sunday’s heated debate, check out Jimmy Fallon’s Trump calls Madea and Saturday Night Live’s Donald Trump vs. Hillary Clinton Debate Cold Open.

    The final presidential debate is next Wednesday, Oct. 19, and we’ll bring you all the action live on YouTube from Las Vegas, Nev.

    Brandon Feldman, YouTube News & Politics, recently watched the second presidential debate.

  • Tune into the second presidential debate, live on YouTube
    As U.S. voters prepare to head to the polls in just over a month, all eyes are on Hillary Clinton and Donald Trump as they debate for a second time -- and like the last two debates, you can head to YouTube to watch the candidates take the stage.

    Just choose a news channel on YouTube and join us live from St. Louis, Mo., on Sunday at 9 p.m. ET:

    Stay up to speed on U.S. election news, including live coverage, by heading to And if you haven’t already, register to vote. It only takes 1 min, 34 seconds!

    Brandon Feldman, YouTube News and Politics, recently watched “The Vice-Presidential Debate.”

  • Watch tonight’s vice presidential debate, live on YouTube
    After last week’s record-breaking presidential debate, Americans are gearing up to hear from the vice presidential nominees in the only debate where they’ll face off -- and you’ll be able to follow all the action live on YouTube!

    Whether you’re watching from your smartphone or your smart TV, head to YouTube tonight at 9 p.m. ET and choose your favorite news channel, which will bring you live coverage from Farmville, Va.:

    As always, check out to follow all of the live coverage. See you tonight, and from the upcoming presidential debates in St. Louis, Mo., and Las Vegas, Nev.

    Brandon Feldman, YouTube News and Politics, recently watched "The First Presidential Debate."

  • Google Home includes 6 months of YouTube Red, gives music lovers the best in-home music experience from YouTube
    YouTube is where music lovers dig deep for music videos, live performances, and new songs that move them. YouTube Red makes music on YouTube even better, letting you play songs ad free, in the background, offline, and more.

    Now with YouTube Red and Google Home, you can fill your home with more songs, more versions, and more dance parties. Google Home, a voice-activated speaker powered by the Google Assistant, is available for pre-order today. And it comes with a free 6-month YouTube Red membership, making it the best way to listen to music from YouTube at home.

    Access a nearly endless catalog of music from YouTube just by using your voice. All you have to do is speak the name of a song, artist, or genre you want to hear and Google Home will play it. Want to get the party started? Just say “Ok Google, play a song by The Weeknd.” On top of that, playing any song starts a never-ending mix that taps into exactly what you’re in the mood for. Need something to listen to while you’re cooking dinner? Just say "Ok Google, play some chill music.”

    In addition to being able to access all of YouTube’s music on Google Home, with YouTube Red you’ll be able to enjoy ad-free videos and more, almost anywhere you’re signed in to YouTube. You’ll also get access to all-new original movies and series from top creators made specifically for YouTube Red members.

    Pre-order your Google Home with 6 free months of YouTube Red today. This offer’s only available for a limited time (for new members only), and we’d hate for you to miss out.

    Sarah Ali, YouTube Living Room Group Product Lead, recently watched "Alicia Keys - In Common."
    Matthew Leske, YouTube Red Group Product Lead, recently watched "Kygo - Firestone ft. Conrad Sewell."

  • With nearly 2 million concurrent viewers and over 3 million live watch hours, first presidential debate breaks political record
    Last night's debate marked the largest political live stream of all time and was one of the biggest live streams in YouTube history. This record-breaking political stream garnered nearly 2 million live concurrent viewers and 3 million live watch hours across the six news organizations that streamed the debate on YouTube.

    To put these numbers into context, we took a look at 2012 debate viewership on YouTube. Compared to 2012, last night's debate had 14x larger live viewership, 5x higher watch time, and 4x more peak concurrent viewers. And views on all debate-related videos exceeded 88 million.

    Of course YouTube is a global community and people in the U.S. weren’t the only ones watching. Here are the top five countries, in descending order, outside of the U.S. that tuned in live:

    1. Canada
    2. Mexico
    3. Argentina
    4. Australia
    5. New Zealand

    And remember, today is Voter Registration Day and YouTube creators along with The Rock, Conan, Bill Maher, and The Chainsmokers want you to head to the polls and #voteIRL.

    Up next we’ll see you live from the vice presidential debate on Tuesday, October 4.

    Kurt Wilms, Product Lead, Live Streaming at YouTube, recently watched "Fastest Skateboarder Ever!"

  • YouTube Go: YouTube reimagined for the next generation of YouTube viewers
    Earlier this year, I had the chance to travel to India to see how people there were enjoying YouTube up close. While in Nagpur, I met a young man who loved using YouTube to watch WWE wrestling and wanted to show us his favorite video. But after he found it and tapped to play, the video just wouldn’t load. Maybe it was his phone or his 2G connection, but it just wouldn’t work.

    Unfortunately, this story isn’t an exception for our Indian viewers. They love YouTube and its amazing selection of Bollywood hits, comedy vlogs, cricket matches and—yes—even wrestling. But even as they discover the joys of YouTube, their experience is not great on slower connections and less powerful mobile phones.

    We’ve always believed that connectivity should not be a barrier to watching YouTube. In 2014 we launched YouTube Offline so you could watch videos without suffering from buffering. A few months ago we rolled out Smart Offline, a feature that allows you to schedule videos to be saved offline later at off-peak times, when there’s more bandwidth so data is faster and cheaper. But we realized that for the next generation of YouTube users to fully discover all that YouTube has to offer, we had to reimagine the YouTube mobile app from the ground up.

    That’s why I and a team of engineers, designers, and researchers have been travelling to India, collecting ideas and testing prototypes with hundreds of people across 15 cities. They’ve helped us build a brand new YouTube app that’s faster, more relevant, and more affordable, with innovative new features.

    Meet YouTube Go: a new YouTube app built from scratch to bring YouTube to the next generation of viewers. YouTube Go is designed with four concepts in mind. It’s relatablewith video recommendations and a user interface that is made for you. The app is designed to be offline first and work even when there’s low or no connectivity. It’s also cost-effective, providing transparency and reducing data usage. And finally, it’s a social experience, connecting you with the people and content you care about.

    The new preview function shows you what to expect before choosing to save or play the video, and in which resolution. You can also share videos to friends nearby, without using up any data.

    Here are some of YouTube Go’s most notable features:
    • Find and discover relatable videos right on the home screen: YouTube Go homescreen features trending and popular videos in your area, so that you’ll find and fall in love with new videos that you and your community care about.
    • Preview videos before you save or watch: Not sure if you want to watch the video? On YouTube Go when you tap on a thumbnail, it’ll trigger a quick preview of the video, giving you a better sense of what the video is about before you decide to save or play it.
    • Choose your resolution when saving or streaming videos: Whether you’d like to save a video for offline viewing later, or stream it now, you can see and choose the amount of data you’d like to spend on that video.
    • Share videos with friends nearby: Share videos with friends and family nearby without using any data. You can send and receive videos instantly and offline with others using the YouTube Go app.
    We’ll gradually roll out YouTube Go to more and more people over the next few months, getting their feedback and improving the product before launching it widely early next year. If you'd like to be among the first to find out when the app is ready, you can sign up at

    We’re thrilled to bring YouTube Go to India … ab Mazze udao, data nahin!

    Johanna Wright, Vice President of Product Management, YouTube, recently watched ”How To Be a Ninja - EPIC HOW TO.”

  • Watch tonight's presidential debate live stream on YouTube -- and don't forget to #voteIRL
    With 42 days remaining, voters across the U.S. are gearing up for this year’s presidential election -- and tonight they’ll be able to watch the first presidential debate live on YouTube!

    We announced last week that more news organizations than ever before are live streaming this major political event on YouTube. Have your choice and tune-in to your favorite news channel starting at 9:00 p.m. ET tonight. Here is where you can watch live on YouTube:

    Can’t decide on one stream? Check out to follow all of the live coverage.

    You can also join The Young Turks and Complex News on the ground reporting from the debate using YouTube Live directly from their phones.

    And don’t forget, tomorrow is National Voter Registration day and YouTube creators want you to head to the polls and #voteIRL. Tune in to this playlist to see how you can register to vote in the amount of time it takes Ryan Seacrest to host a radio show or The Fung Bros to shoot hoops. Surprising fact: it only takes one minute and 34 seconds!

    Brandon Feldman, YouTube News and Politics, recently watched "How to Vote in Every State."

  • Growing our Trusted Flagger program into YouTube Heroes
    YouTube has always allowed people to report content they believe violates our Community Guidelines and we often hear questions about what happens to a video after you’ve flagged it. When a flag is received, the reported content is always reviewed by YouTube before being removed. We have internal teams from around the world who carefully evaluate reports 24 hours a day, seven days a week, 365 days a year, and these teams remove content that violates our policies or are careful to leave content up if it hasn’t crossed the line.

    Back in 2012, we noticed that certain people were particularly active in reporting Community Guidelines violations with an extraordinarily high rate of accuracy. From this insight, the Trusted Flagger program was born to provide more robust tools for people or organizations who are particularly interested in and effective at notifying us of content that violates our Community Guidelines.

    As part of this program, Trusted Flaggers receive access to a tool that allows for reporting multiple videos at the same time. Once content is flagged, our trained teams review them to determine whether to remove the flagged videos or not. Our Trusted Flaggers’ results around flagging content that violates our Community Guidelines speak for themselves: their reports are accurate over 90% of the time. This is three times more accurate than the average flagger.

    Given the success of the Trusted Flagger program, we want to do more to empower the people who contribute to YouTube in other ways. That’s why we’re introducing YouTube Heroes, a program designed to recognize and support the global community of people who consistently help make YouTube a better experience for everyone. These “Heroes” do this in big and small ways by adding captions & subtitles to videos, reporting videos that violate our community guidelines, or sharing their knowledge with others in our help forums.

    The program is now available to a select group of contributors from across the globe who have histories of high quality community contributions. People who are interested in joining the program can express interest here and we will gradually admit other top contributors into the program. 

    YouTube Heroes will have access to a dedicated YouTube Heroes community site that is separate from the main YouTube site, where participants can learn from one another. Through the program, participants will be able to earn points and unlock rewards to help them reach the next level. For example, Level 2 Heroes get access to training through exclusive workshops and Hero hangouts, while Level 3 Heroes who have demonstrated their proficiency will be able to flag multiple videos at a time (something Trusted Flaggers can already do) and help moderate content strictly within the YouTube Heroes Community site.

    A sneak peek at the new YouTube Heroes Community site

    YouTube Heroes will also be able to track their own contributions and see their overall impact. They can easily find out when a video they reported has been removed by YouTube for violation of our policies, a subtitle they contributed has been approved by the creator, or a help forum answer they’ve posted has been marked as best answer.
    A look at how YouTube Heroes can track their contributions

    To kick the program off, we brought our first class of YouTube Heroes together for the first time this week at a two-day summit at YouTube HQ.
    Meet our first class of YouTube Heroes!

    It’s early days for the program and we will continue to roll out the details of YouTube Heroes and the dedicated YouTube Heroes Community site over the coming months. We’re excited to learn through this initial launch and to continue improving the program over time, as we’ve done with our Trusted Flagger program. We appreciate everything our community does to make YouTube vibrant and diverse, so on behalf of the team: thank you!

    Jen Carter, Product Manager, YouTube Heroes, recently watched “#voteIRL - Use Your Voice. Vote in Real Life.

  • Celebrate Minecon on YouTube
    I grew up watching Saturday morning cartoons like "Teenage Mutant Ninja Turtles" and "Transformers." Now when I spend time with my nephew and niece, we watch Minecraft videos, the new version of Saturday morning cartoons. Minecraft can be both educational and entertaining to people of all ages — players create their own worlds whenever and wherever they want. Minecraft is a huge phenomenon on YouTube with rich content, an engaged community and 130M+ videos.

    Minecon, an annual event dedicated to all things Minecraft, is happening on September 24 and 25 in Anaheim, Calif. For Minecrafters who can't attend, we are bringing Minecon to you by launching a Minecon 2016 event page on YouTube Gaming. You’ll be able to keep up with videos from your favorite creators and the latest Minecon announcements as they are happening.

    Minecraft gamers have been incorporating 360-degree video and VR into their content, and one of my favorite examples of this is the “Wonder Quest” series, which just released a new episode called "Spot the Differences.” Fans can expect more VR in upcoming episodes with a rollercoaster ride through highlights from season two, a 360-degree look into Stampy’s dreams, a scary Halloween-themed tale and much more.

    We are also excited to announce support for 360-degree live streaming of Minecraft videos, which will come from the developer CrushedPixel. CrushedPixel first blew our minds with his Replay Mod, which allows you to record Minecraft videos in 360 degrees. His new upcoming mod will take it a step further with the capability to live stream Minecraft videos in 360 degrees! CrushedPixel will be joining YouTube creator and star StacyPlays on stage at Minecon for a special 360 panel to discuss both her Bookcraft series as well as his work with the 360 mods.

    Together, we've built a new virtual world and a strong and open community on YouTube. We're excited to celebrate Minecon with you this year.

    Posted by Ryan Wyatt, Global Head of Gaming Content, recently watched "Wonder Quest 360 Video - Spot the Difference" with my nephew.

  • Introducing YouTube Creators for Change
    Video affects us like no other medium. It can heighten our passions, stoke our fears, awaken us to new experiences and make our hearts ache. It can educate, build understanding and even change the way we see our world. In fact, over half of our millennial subscribers have said a YouTube creator has changed their life.

    At a time when the internet is criticized for fueling division and distrust, we want to help demonstrate the incredible power YouTube has to generate a positive social impact. That’s why today, we’re introducing a new global program called YouTube Creators for Change, as well as new resources and grants dedicated to social change work.

    YouTube Creators for Change is a new initiative dedicated to amplifying the voices of role models who are tackling difficult social issues with their channels. From combating hate speech, to countering xenophobia and extremism, to simply making the case for greater tolerance and empathy toward others, these creators are helping generate positive social change with their global fan bases.

    Our first six Creators for Change ambassadors are Natalie Tran (Australia), Abdel en Vrai (Belgium), Nilam Farooq (Germany), Omar Hussein (Saudi Arabia), Barış Özcan (Turkey), and Humza Arshad (United Kingdom).

    We'll be introducing other ambassadors soon, and we will be sharing their stories — starting with Humza Arshad whose "Diary of a Badman" series is helping redefine what it means to be a young Muslim today in the U.K. Since video is such a powerful form of expression, watch and learn more about how Humza is using comedy to create change:

    Over the next year, program ambassadors will drive greater awareness of social issues and foster productive dialogue around these topics through the videos they create. They’ll also help identify and empower emerging creators who also want to speak out on these crucial topics. To support and amplify ambassadors and emerging creators alike, we are committing $1M in equipment and production grants as part of the Creators for Change program. We’ll also welcome these creators at new programs at YouTube Spaces throughout the year, so stay tuned for more details soon.

    Our efforts don’t stop here — we’ll also continue working with NGOs, schools, and media companies around the world to launch more local programs as part of Creators for Change. We recently introduced a program in France that brought together more than 700 participants who created 140 videos under the theme of fraternité. In Germany, YouTube creators joined forces under #NichtEgal, a movement dedicated to unite Germans in countering online hate.

    We’re also pleased to announce that, our philanthropic arm, is establishing a $2M charitable fund to support nonprofits working on innovative solutions that promote inclusion and cross-cultural understanding.

    We hope these new programs and resources will continue making YouTube a place where anyone can have a voice and where anyone can use the power of video to help generate positive social change.

    Juniper Downs, Head of YouTube Public Policy, recently watched "Web Rangers - ORT Sajur 2016."

  • Change is Made with Code
    Cross-posted from the Official Google Blog

    What would the world look like if only 20 percent of women knew how to write? How many fewer great books would there be? How many important stories would go unreported? How many innovations would we lose? How many brilliant women would be unable to fulfill their potential?

    That’s not just a theoretical question. Today, only a small minority of women know how to write code. That limits their ability to participate in a growing part of our global economy. It limits their ability to affect change as entire industries are transformed by technology. And it limits their potential to impact millions of lives through the power of code.

    To change this trajectory, we need to do all we can to inspire women and girls that learning to code is critical to creating a brighter future for everyone. That’s why I’m excited to share that, today, Google’s Made with Code, together with YouTube, is teaming up with the Global Citizen Festival and millions of teen girls to ignite a movement for young women to change the world through the power of code.

    Over the last five years, millions of Global Citizens have influenced world leaders and decision makers, and contributed to shaping our world for the better. As we’ve seen this movement grow, we’ve learned about some incredible women who saw problems in their communities and realized that the biggest impact they could have was through computer science. They’ve used an interest in computer science and tech to help the homeless, stop sexual assault, and bridge the gender gap in technology - check out their stories here:


    These women are doing big things, blazing a path for the next generation of girls, but they can’t do it alone. The vast potential around using code to improve the world cannot be realized if there are only a few voices influencing how it’s shaped. That’s why, today, we’re inviting teen girls everywhere to join the movement. Our new coding project gives young women a chance to make their voice heard by coding a statement about the change they want to see in the world.

    This week, hundreds of thousands of girls from around the country have already used code to share their vision for a better, more inclusive, more equitable world:

    These coded designs will be displayed onstage at the Global Citizen Festival, as symbols of the many different voices from teen girls, standing up for the change they want to see in the world.

    Together with musicians, sisters, YouTube sensations and newly minted coders, Chloe x Halle, teen girls are getting their start in code

    Our efforts go well beyond this project. Made with Code is joining forces with Iridescent and UN Women to support the launch of the Technovation Challenge 2017 which gives girls the opportunity to build their own apps that tackle the real-life issues they see around them.

    Please tune into the Global Citizen Festival livestream at on September 24 to catch all the action. And, more importantly, join us and encourage the young women in your life to try out coding and contribute their ideas for how to make a better future.

    Posted by Susan Wojcicki, CEO, YouTube

  • #voteIRL: Announcing YouTube’s get out the vote initiative and presidential debate live streams
    At YouTube, we believe in giving everyone a voice. So this U.S. elections season, we’re committed to making sure that people--especially young people--use their voice by voting.

    With November just around the corner, election-related content is exploding. Over 200,000 election videos have been uploaded to YouTube every day since the July Conventions and you’ve watched more than 110 million hours of candidate and issues-related content on YouTube.

    But while people are clearly engaged with the election online, we want to make sure they get involved “in real life,” too. Today, we’re announcing YouTube’s get out the vote campaign, #voteIRL, where together with the YouTube creator community, we’re helping get young people to the polls. Check out our new #voteIRL anthem video featuring some of YouTube’s top talent, including Bethany Mota, Hannah Hart, Kingsley, Hank Green and more.

    Did you know it only takes 1:34 to register to vote?1 With voter registration deadlines looming in October, it’s fast and easy to register to vote using registration tools built by Google. Starting today, look out for familiar faces making 1:34 videos where they do anything from hosting their radio show (hey Ryan Seacrest) to doing their eyebrows, while encouraging their fans to go register. We teamed up with AwesomenessTV, Fullscreen, Machinima, and Maker Studios, so watch for more 1:34 videos every day until National Voter Registration Day.

    In addition to the link above, you can also find voter registration tools directly on YouTube. Watch out for registration reminders on the homepage, watch page, and search results page on September 27, Voter Registration Day.

    Voting requires you to get educated with the latest and greatest from the candidates. That’s why we’re excited to announce that we’re live streaming the presidential debates from more news organizations than ever before including NBC NewsPBS, Fox NewsThe Washington Post, Univision, and Telemundo. You can also follow your favorite YouTube creators, including The Young Turks and Complex News, who will be on the ground reporting from the debates using YouTube Live directly from their phones.

    Stay tuned to and our social media channels as we release new videos, report from the presidential debates, and bring you closer to the election (and the polls) this November. And make sure you’re registered to vote!

    Claire Stapleton, YouTube Elections team, recently watched "Maymo the Dog Runs for President: Maymo 2016."

    1 We got a group at YouTube together and registered in every state and the average was just 1:34.

  • Why flagging matters
    YouTube allows people anywhere to share their stories with the world. They share their sense of humor, their talents, their opinions, what’s happening around them and within them. YouTube is also a community, and over the years, people have used the flagging feature located beneath every video and comment to help report content they believe violates our Community Guidelines.

    We want to empower you, the YouTube community, to better understand how flagging works and how you can get involved in maintaining our community guidelines. To shed some light on how your flagging activity has helped keep YouTube a platform where openness and creative expression are balanced with responsibility, here are some of the latest data:
    • Over 90 million people have flagged videos on YouTube since 2006 - that’s more than the population of Egypt - and over a third of these people have flagged more than one video.
    • As YouTube grows, the community continues to be very active in flagging content: the number of flags per day is up over 25 percent year-on-year.
    • Community flagging on YouTube is international: People from 196 countries have flagged a video. The five countries with the most accurate flagging rates are: Indonesia, Turkey, Germany, Ukraine and France.
    • We’re also continuing to strengthen our policy enforcement processes: In 2015 alone, we removed 92 million videos for violation of our policies through a mix of user flagging and our spam-detection technology. While we are vigilant and fast in removing terrorist content and hate speech, it's worth noting that it actually represents a very small proportion of the content that violates our guidelines - those two violations account for only 1 percent of the videos removed in 2015.
    When flagging, you can report which policy you think a video violates, from spam and sexual content to harassment and violent content. This helps us route and review flagged content more efficiently and effectively:

    We have trained teams, fluent in multiple languages, who carefully evaluate your flags 24 hours a day, seven days a week, 365 days a year in time zones around the world. They remove content that violates our terms, age-restrict content that may not be appropriate for all audiences, and are careful to leave content up if it hasn’t crossed the line. As YouTube grows, we continue to scale our policy enforcement resources to meet your needs as a community.

    Flagged content, however, doesn’t automatically get removed. YouTube is an important global platform for information and news, and our teams evaluate videos before taking action in order to protect content that has an educational, documentary, scientific or artistic purpose.

    We also take into account local laws in the countries where we operate and if we receive a valid legal notice that content violates a local law, we will restrict that content in the local country domain. You can find information about government removal requests in Google’s Transparency Report. Similarly, if we remove content for policy reasons after receiving a valid legal request, we will include that in our transparency reporting.

    We want to encourage you to continue flagging and we hope this additional transparency will help you continue reporting responsibly. For more information about how these processes work, visit our Policy and Safety Hub.

    Posted by Juniper Downs, Head of YouTube Public Policy, who recently watched “Leon Bridges' NPR Tiny Desk Concert.”

  • #AskJuncker: YouTube creators to interview the European Commission President
    Cross-posted from Google Europe Blog

    This Wednesday, President Juncker will deliver his State of the Union address at the European Parliament. The next morning, the European Commission — along with partners Debating Europe and Euronews — will turn to YouTube to field questions about the issues that matter most to people across Europe.

    YouTube Creators Jonas Ems, Laetitia Birbes, and Łukasz Jakóbiak will travel to Brussels from their homes in Germany, France and Poland to meet with President Juncker at the Commission’s headquarters at the Berlaymont. While Euronews has hosted live Hangouts on Air with European Commissioners in the past, this is the first time that YouTube Creators will have the opportunity to conduct a full interview with the President.

    Nineteen-year-old Jonas is already a veteran YouTuber — not only has he built up a large following for his commentaries and comedy, he’s also published a book about his experiences. Laetitia focuses on sharing her values, like ecology and recycling, and she recently participated in YouTube’s Toi-Même Tu Filmes initiative, aimed at fighting hate speech. Łukasz, who conducts interviews from his tiny Warsaw apartment, explained in an inspirational TedX talk last year how he went from dreamer to doer (and how he got to meet Lady Gaga along the way).

    It’s up to Laetitia, Jonas, and Łukasz to choose the questions: They’ll focus on the issues that are top of mind for them and their fans. If you want to weigh in, they’ll be looking at suggestions on social media with the hashtag #AskJuncker.

    You can watch the whole thing on the European Commission YouTube channel — the live stream will begin at 11 am CET, and the recording will be available afterward.

    Posted by Mark Jansen, Senior Communications Manager at Google Brussels

  • YouTube Kids now works with YouTube Red
    Back in October we launched YouTube Red, a paid membership that makes everything you love about YouTube even better, with benefits like videos free of paid ads, offline videos, and background play. Since then we’ve heard from families that they’d love the option of these features in the YouTube Kids app. So today we’re excited to say it’s here - the YouTube Kids app now works with YouTube Red in the U.S., Australia, and New Zealand!

    Parents who sign up for YouTube Red enable a whole new set of features for the family to enjoy, including:
    • Ad-free videos: Let your kids learn and laugh along with their favorite characters without paid ads.
    • Offline videos: In the car or on grandma’s couch—automatically have videos when you need ‘em, even if you don’t have a connection.
    • Uninterrupted music: Keep family sing-alongs going while you use other apps on your phone.
    To get started, all parents need is the YouTube Kids app and a YouTube Red membership. Then, just sign in to your YouTube Red account from the parental controls section of the YouTube Kids app and follow a few simple steps. Once that’s done, your little one’s ready to sing and play along with Mother Goose Club or go on an adventure with Talking Tom and his gang.

    And we’ve got even more updates to YouTube Kids on the way. Over the next few months we’ll be making some changes to the app that’ll give parents more choice on how to customize the content that appears or doesn’t appear in their YouTube Kids experience.

    Until then, we hope you and the family enjoy YouTube Kids with YouTube Red benefits in the U.S., Australia, and New Zealand.

    If you haven't already, take YouTube Red for a spin with this free 30-day trial.

    A.J. Crane, Product Manager, recently watched "Beat the Heat Hacks | LIFE HACKS FOR KIDS" on DreamWorksTV.

  • Rio 2016 celebrations on YouTube
    The Olympic Games Rio 2016 have yet to commence, but for sports fans the world over, the excitement is already well underway. In the last 12 months, over 23,000 years of content have been watched on YouTube for the four most popular Olympic Games’ sports alone - athletics, gymnastics, diving and swimming, and volleyball. To put this in perspective, that's the equivalent of watching all 17 days of the Olympic Games, 24 hours a day, not once, but over half a million times. Nearly two thirds of that viewership has happened on mobile devices -- and even more in countries like the U.S., U.K. and Japan.

    As the miles continue to rack up on the Olympic torch, viewership on YouTube continues to rack up as well. To help make that viewership experience even richer, we have partnered with broadcasters in more than 60 countries, including the BBC (U.K.), America Movil (Latin America excluding Brazil), NHK (Japan) and many others. These partners will bring official highlights from the Games on YouTube to make sure you can keep up with the most breath-taking moments. We will also link these official broadcasters’ highlights directly into Google Search and YouTube Watch Cards for Rio 2016.

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    And if you want to experience Rio and the environment surrounding the Games through the eyes of some of your favorite creators, 15 of them will be on the ground bringing you the best of Rio. Creators such as Liza Koshy, Brodie Smith, Ben Brown, Caeli, Chloe Morello, and Felipe Castanhari will provide an on-the scene view of the celebrations in Rio, everything from their own commentary of the Games’ celebrations, from the first victory to the last defeat, to long days around Rio on bike rides and aerial tours. These creators will take advantage of our brand new mobile live streaming feature to share real-time moments from Brazil as they unfold, as well as 360-degree videos that will make fans feel like they are on the streets of Copacabana.


    But it’s not just creators and broadcasters getting into the action. Brands are already uploading ads celebrating the athletes, culture, and passion around the Olympic Games–and viewers are taking notice. From April 2016 through June 2016, ads from Worldwide and National Olympic Partners have already received the equivalent of over 400 years worth of watch time. Here’s a look at a few of the top ads so far: “Always #LikeAGirl - Keep Playing,” Minute Maid's "#doinggood | See What U.S. Olympian Missy Franklin Has To Say," Samsung’s “The Chant,” P&G’s “Thank You, Mom - Strong,” and Visa’s “The Carpool To Rio.”

    From epic wins to all-star performances, YouTube will bring you the best from Rio, before, during and after the Games through official broadcaster channels and celebration via content creators.

    Christoph Heimes, Head of News and Sports Partnerships, EMEA, recently watched “Gillette: Perfect Isn't Pretty.”

  • Watch the Conventions live on YouTube
    Since politicians began announcing their candidacies last year, you’ve come to YouTube to stay informed and engage in a conversation on the importance of this year’s election. From inside the White House to the debate stage, you’ve sat front row and watched more than 110 million hours of candidate and issues-related content on YouTube.

    And now the YouTube community will have a chance to be front and center for the next phase of the election.

    Just like in 2012, beginning next week, YouTube will again be the official live stream provider of both the Republican National Convention, which starts on Monday, July 18 in Cleveland, Ohio, and the Democratic National Convention, kicking off on July 25 in Philadelphia, Pa. Not only will you be able to watch gavel-to-gavel coverage of the conventions wherever you are, but for the first time, we’ll live stream the conventions in 360 degrees, so you’ll feel what it’s like to be in the center of the action.

    In addition, to help provide more information about what's going on at the conventions, some of your favorite YouTube creators are getting involved too. Look out for coverage from The Young Turks, Complex News, Seeker Daily, Ingrid Nilsen, Mark Watson, Julie Borowski and more. These creators, along with other news organizations, will report back to their communities using new tools including mobile live streaming and Jump VR cameras, so you will have nonstop coverage from a variety of perspectives.

    We believe that access to more information can help everyone participate in the political process and we look forward to the YouTube community’s lively discussion as we prepare to elect our next president.

    Tune into the RNC next week at and the DNC beginning July 25 at

    Brandon Feldman, YouTube News, recently watched “Political Campaigns: Crash Course Government and Politics #39.”

  • The Orchestra of Syrian Musicians - with Damon Albarn & guests - play for the world live from London’s Royal Festival Hall on YouTube
    Music is a universal language that unites people around the world. It reminds us of who we are, where we come from, and the moments that matter the most.

    Tomorrow, the Orchestra of Syrian Musicians, which features former and current members of the Syrian National Orchestra, will take the stage at the Southbank Centre’s Royal Festival Hall in London for a special performance, presented by Africa Express, that will be live streamed globally on YouTube from 7:30 p.m. BST (11:30 a.m. PST) at

    As a result of the ongoing conflict, many Syrian musicians, including the orchestra’s conductor Issam Rafea, have been forced to leave their homes. This performance will see musicians who previously worked with Damon Albarn on the Gorillaz track “White Flag,” travelling from both inside and outside Syria to reunite for an orchestral performance of Arabic music with Albarn and other guest performers - including Bashy, Bassekou Kouyaté, Bu Kolthoum, Eslam Jawaad, Faia Younan, Julia Holter, Malikah, Mounir Troudi, Noura Mint Seymali, Paul Weller, Rachid Taha, and Seckou Keita - to highlight and celebrate the remarkable music culture of Syria.


    Communities around the globe are likewise coming together to host viewings of the performance, including at the YouTube Space in New York and Berlin; at the Bozar Centre for Fine Arts Brussels; and in homes and cultural centers around the world.

    The live stream will be hosted by music artist Faia Younan alongside FlyWithHaifa.

    Tune in on Saturday, June 25 at 11:30 a.m. PST, 7:30 p.m. BST to watch the concert live alongside viewers around the world, or catch the event afterwards, all at The concert was co-commissioned by 14-18 NOW and Holland Festival.

    David Mogendorff, Artist Relations and Music Partnerships for YouTube, recently watched “Saviour by Jacob Collier.”

  • Another great slate of shows and movies coming from top creators to YouTube Red
    If we ask our creators, most of them will tell you that there’s a project, an idea, a collaboration, or a vision that they’ve always wanted to bring to life. YouTube has helped them achieve incredible things—build a fanbase, gain exposure, even earn serious money—but sometimes, they dream of something more.

    Late last year we launched YouTube Red Originals for exactly that reason. We wanted to help our creators realize their ambitions on the platform where their community already lives.

    With nine projects launched so far—including “Scare PewDiePie,” “Foursome” and “MatPat’s Game Lab” —we’re seeing fans sign up, tune in, binge and share their enthusiasm with their friends. Our original series and movies are one of the leading drivers of YouTube Red subscriptions, with viewership that rivals similar cable shows.

    We’re also seeing creators featured in YouTube Red Originals get a boost in subscribers and watchtime on their main channels, with most of this watchtime coming from viewers who haven’t watched that creator’s content before. It turns out that there’s a virtuous cycle from YouTube Red that actually supports their existing channel on YouTube.

    We’re also seeing fans consume these series and films in unexpected ways. Over half of the time spent watching Red Originals is happening on people’s mobile phones. Maybe that’s why the social buzz around YouTube Red Originals is so large. “A Trip to Unicorn Island” earned more Twitter mentions and impressions at launch than “Unbreakable Kimmy Schmidt,” “House of Cards” and “True Detective” saw when they were released.

    Based on the success we’ve seen so far, we’re thrilled to announce our latest slate of YouTube Red Originals.

    “SCARE PEWDIEPIE” - SEASON 2: Produced by Maker Studios, the creator and executive producers of “The Walking Dead” franchise from Skybound Entertainment, and Felix Kjellberg under the Revelmode banner, the second season of the reality adventure series, “Scare PewDiePie,” promises even more thrills and chills.

    “FOURSOME” - SEASON 2: Produced by AwesomenessTV, the second season of “Foursome” returns to YouTube Red following Andie's adventures in the high school dating world. We meet a brand new Andie, a new era of extracurricular hooking up and high school awkwardness.

    UNTITLED SMOSH MOVIE: After releasing the episodic series “Part Timers” on YouTube, Smosh is coming back for a feature-length comedy on YouTube Red. Luckless Charlie (Anthony Padilla) moves into a new apartment, only to find he has a roommate: a self-centered ghost named Max (Ian Hecox). Max makes Charlie’s life a living hell, until they learn that the only way Max can get into heaven is by working together.

    “STEP UP” SERIES: “Step Up,” a fan favorite dance film franchise that launched the career of Channing Tatum, transitions to a new series with a heart-pounding, sexy, music-filled and dramatic look at dancers in a contemporary performing arts school. Adam Shankman, Jennifer Gibgot and Meredith Milton, all producers of the original "Step Up" films, will executive produce the series, along with Channing Tatum and Jenna Dewan Tatum, who both co-starred in the original "Step Up" film.

    “RHETT & LINK’S BUDDY SYSTEM”: In this new scripted comedy series, Rhett & Link must go out of their way to regain control of their internet empire from their mutual co-ex-girlfriend who is now an evil Infomercial Queen holding a very big secret over their heads. The series also features “Saturday Night Live” alums Molly Shannon and Chris Parnell, as well as Leslie Bibb and Page Kennedy.

    DAN & PHIL TOUR DOCUMENTARY: Top YouTube comedy stars, Dan Howell and Phil Lester are taking their fans inside their latest world tour, “The Amazing Tour Is Not On Fire.” With hilarious anecdotes, sketches, and lots of surprises for their fans, we’re bringing Dan and Phil’s successful live stage show exclusively to YouTube Red. They’ll also be giving audiences a behind-the-scenes look with a documentary about the making of the tour.

    “VLOGUMENTARY”: Executive produced by award-winning filmmaker Morgan Spurlock, Maker Studios, and Shay "ShayCarl" Butler, “Vlogumentary” provides a personal, intimate lens into the world of some of YouTube's biggest creators and demonstrates the power of the platform in shaping the lives of creative voices, their audiences and the media landscape.

    UNTITLED ANIMATED SERIES: 3BLACKDOT and its top YouTube creators SeaNanners, TheMrSark and VanossGaming star in an animated comedy series, helmed by Michael Rowe, Emmy Award-winning writer of “Futurama” and “Family Guy,” about a team of ill-equipped paranormal investigators who struggle to unfold the mysteries of the paranormal universe for their desperate clients.

    UNTITLED MICHAEL STEVENS PROJECT: In this new educational series, Vsauce creator Michael Stevens will take a deeper look into the human mind, using real subjects, including himself and special guests, to show some of the most mind-blowing, important and least understood aspects of human nature.

    Susanne Daniels, Global Head of Original Content, recently watched the first episode of “Escape the Night with Joey Graceffa.”

  • Celebrating the inspiring voices who are #ProudToBe
    Over the past 11 years, people around the world have turned to online video as a rich medium to help explore, share, and celebrate who they are. It makes us incredibly proud that over these years, YouTube has also become a platform where the LGBTQ community can express themselves, start new conversations, and create solidarity around the globe.

    From commemorating Pride parades to opening up about transitions and explaining the ABCs of LGBT, YouTube is a place where anyone can belong no matter who they are or who they love. That is why today we want to help people honor and celebrate who they’re #ProudToBe:

    Now, more than ever, it’s important that we help accept, love, and celebrate one another. In the wake of the tragic events in Orlando, we stand together in support of the LGBTQ community. We stand together with everyone who has the courage to own and share their identity. We stand together to show the power of solidarity, the power of love, the power of pride. To those beautiful and brave voices who continue to make YouTube the vibrant, diverse and empathetic community it is, we are #ProudToBe with you.

    The YouTube Team recently watched “LoveExists / We are #OrlandoUnited.”

  • Introducing YouTube Director: A suite of video ad creation products for businesses
    Whether it’s for entertainment, indulging a passion, or discovering something new, more people are turning to YouTube to watch video. In fact, growth in watch time on YouTube is up at least 50 percent year-over-year.1 Now, more than ever, businesses can connect with their customers through video advertising on YouTube.

    But we know that creating a video ad can be challenging. To make it easier for every business— from a dog walker to a barber shop owner—to get started with advertising on YouTube, we’re launching the YouTube Director suite of products. Three products that make video ads more accessible to businesses.

    Make a video ad right from your phone

    With the free YouTube Director for business app (available for iPhone today in the U.S. and Canada) anyone can create a video ad for their business quickly and easily—right from their phone. No editing experience required. People like Woody Lovell Jr., owner of the The Barber Shop Club in Los Angeles, are already seeing positive results with YouTube Director.

    Woody shot and edited a video ad by himself, uploaded it to YouTube, and worked with an AdWords expert to run a campaign. As a result, Woody’s business saw a significant increase in potential customers being able to remember and recognize his ad.2

    We challenged five business owners—including Woody—to create a video ad in 20 minutes or less. Watch what happened and download the app to give it a try.

    Get a professional to make your video ad

    In select U.S. cities, we’re also offering YouTube Director onsite, a service that sends a professional filmmaker to shoot and edit a video ad for free whenever a business spends at least $150 to advertise on YouTube. YouTube Director onsite is available in Atlanta, Boston, Chicago, Los Angeles, San Francisco, Washington D.C.—and coming to more cities soon.

    Is your business an app? We can create a video ad for you too

    YouTube Director automated video creates a video ad automatically from existing assets like logos and app screenshots in the App Store or Google Play Store, and is available globally. Reach out to a Google expert (1-855-500-2756) for more information.

    No matter what kind of business you’re in, getting started with advertising on YouTube just became a whole lot easier. We can’t wait to see what you make. Happy filming.

    Max Goldman, Product Manager, YouTube Director, recently watched "YouTube Director Video Challenge."

    1 Google Data, 2016

    2 Woody's YouTube Director video ad for The Barber Shop Club drove a 73 percent increase in ad recall among target customers on YouTube, and a 56 percent lift in brand awareness (AdWords Brand Lift Study, June 2016)